"Snow Beer Braves the World" is an original brand promotion activity independently innovated by China Resources Snow Beer China (Limited) Company. It is not only a large-scale and wide-area national brand promotion activity of domestic beer brands, but also a unique cultural brand created by Snow Beer to give back to domestic beer lovers.
2065438+In June, 2008, China Resources Snow Beer issued a price adjustment notice, which raised the prices of nine products, including Brave World, each ranging from 2- 10 yuan, and the product specifications were 500ml.
Activity impact:
"Going to the East" not only effectively enhanced the popularity and influence of Snowflake, but also laid a good foundation for upgrading its product brand.
Brave World has made a great leap in popularity and participation since its establishment five years ago, but the bigger leap is that Brave World has successfully jumped from an original activity brand to a product brand with high loyalty. Once the product was launched, it won the infinite favor of consumers.