Just two days before the new car was pre-sold, on the brand night of Changan Mazda, Mazda (China) also announced its transformation strategy, target vision and brand-new cooperation mode with Changan Automobile for the first time. In addition, brand-new brand concepts, five service standards and action plans for the new development stage have surfaced.
Standing on the new starting point of Changan Mazda's second production and sales of 2 million vehicles, it is hard not to look forward to its future development. After all, although the fierce competition in the domestic automobile market has entered a new stage, the brand value of "small but beautiful" has an irreplaceable position and influence in the China market.
Therefore, when Changan Mazda stood at the new starting point of the 3 millionth vehicle and opened a new chapter in its development in China with brand-new products and brand-new mental outlook, Changan Mazda also gave the industry more imagination and expectation space.
Mazda's insistence is not stubborn.
Just as the theme of this year's Shanghai Auto Show is "Embracing the New Era of Automobile Industry", at this year's Shanghai Auto Show, almost all car companies are actively embracing the trend of new energy, intelligence and digitalization. In this context, as a pure fuel vehicle, it is also the key model of this year's Shanghai Auto Show and the booth of Changan Mazda, and the pre-sale of CX-50 line also seems a bit "out of date".
However, Deng, executive vice president of Changan Automobile Co., Ltd., said: "The sales volume of passenger cars is expected to reach 23 million this year, including about 8 million new energy vehicles and 6.5438+0.5 million fuel vehicles. Although the fuel vehicle market has rapidly shrunk from 23 million to150,000, the market space is still very large. In the field of fuel vehicles, if there is no new product investment and no new product supply, it is also a kind of harm to consumers who need fuel vehicles. "
Therefore, Changan Mazda brought the CX-50 line. As a brand-new generation of mid-to-high-end SUV market in Changan Mazda and a master of Mazda's new generation of blue sky automobile technology, CX-50 line not only inherits Mazda's most advanced engine technology, but also actively responds to the core demands of China consumers.
It can be seen that on the CX-50 line, the new car has been carefully considered in six aspects: exterior design, interior cockpit layout, body space size, driving experience, intelligent technology configuration, active and passive safety and quality technology.
Especially in terms of handling, in order to inherit Mazda's driving spirit of "man-horse integration", CX-50 not only provides 2.0L and 2.5L power options, among which the 2.5L engine is based on Mazda's exclusive intelligent sensorless variable cylinder engine technology, which can also bring strong power and improve fuel economy. Moreover, through the upgraded GVC PLUS acceleration vector control system combined with the i-DM vehicle integration or evaluation system, everyone can have a flexible, accurate and smooth control experience.
In fact, before the pre-sale price of CX-50 line was officially announced, most voices in the market were speculating about the pricing of its initial version, which was more than170,000 yuan, but in the end it was less than160,000 yuan, which was really unexpected. However, Deng believes that through price competition, this is not the original intention of Changan.
"This is the worst time, but it is also the best time. This is the high value brought to customers. Therefore, in addition to excellent product strength, CX-50 also provides customers with very good services, such as the first owner's lifetime warranty and so on. " Deng said, "What we should think about is how to improve the user's experience and service value, rather than simply staring at the price tag under the current situation of insufficient supply of fuel vehicles."
Accelerate the arrival of new energy products
It is undeniable that from the current product matrix of Changan Mazda, the focus of Changan Mazda is still in the field of oil and gas. In Deng's view, the fuel vehicle market is still a very important market, especially in the third, fourth and fifth line markets, including long-distance travel scenes, and the competition in the fuel vehicle market is still very fierce.
However, this does not mean that Changan Mazda "refuses" to embrace the new era. At the moment when the new energy vehicle market is hot, Changan Mazda is accelerating its layout. According to Deng, because the research and development cycle of a product is relatively long, the internal preparations for Chang 'an's new energy products, including pure electricity and extended programs, have begun, and the launch time will be next year.
Hideyoshi Ogara, vice president of automobile marketing and general manager of sales branch of Changan Mazda, also said that although the development speed of electrification in China has exceeded Mazda's expectation, Mazda will still accelerate the introduction of new energy vehicles.
"Next, we will use the new energy technology and intelligent technology provided by Changan parent company, and combine the brand DNA, supply chain and design advantages of Mazda parent company as always to develop in the next new energy market. Mazda also hopes to take the lead in completing the sales of Mazda new energy vehicles in the China market. " Ogara Hideyoshi said.
In order to speed up the sales of new energy vehicles, Hideyoshi Ogara also told us that Mazda has moved its business headquarters in China to Shanghai, and at the same time, Mazda has transferred many engineers from the original headquarters to the Nanjing headquarters. "Next, we will increase the communication frequency of Hiroshima staff to Nanjing and Chongqing, and do our best to present the products to the China market as soon as possible."
It is worth mentioning that compared with most joint venture brands, Changan Mazda started late in the field of electrification, but it is very likely to become one of the traditional joint venture brands with the fastest layout and the fastest growth of new energy. According to Deng, in order to strengthen Chang 'an's product development capability, the two parent companies, and Changan Automobile, will continue to invest superior resources in Chang 'an.
"Changan Automobile and Mazda sent a large number of development teams to Changan Mazda. The essence and advantages of Mazda brand in design and driving, as well as the advantages of Changan Automobile in electrification and intelligence, will be fully integrated into the jointly developed new energy vehicles. " Deng said, "Although we may be slower now, new energy will not start until 2022 and 2023. For our company, it should not be a knockout, but how to play our strong strength and development speed in the process of elimination. "
Red dot observation:
In the era of oil tankers, Changan Mazda's small but beautiful, small and refined brand image and its differentiated characteristics in the service field have been deeply recognized by the market reputation. "Mazda for a day, Mazda for a lifetime" is not just a slogan.
Now, at the crossroads of great changes in China automobile market in the past century, Changan Mazda knows that it is necessary to respect the market demand of fuel vehicles and actively embrace the trend of electrification. Therefore, during the Shanghai Auto Show, CX 50 line also took a successful step under the background of electrification.
According to reports, CX-50 line has achieved orders of more than 1 10,000 units within 18 days since it launched new cars and small orders on March 16. By the day of the pre-sale conference, the number of small orders had exceeded 17000 units.
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Source: Institute of Remote Communication.
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