165438+1in the month of October, the overall sales volume of SAIC-GM-Wuling reached 194693 vehicles, up 22% year-on-year. This is the eighth consecutive month that SAIC-GM-Wuling achieved double year-on-year growth. Among them, the sales of Wuling brand reached 14242 1, the sales of Xinbaojun brand reached 15430, and the overall sales of new energy products reached 36,070.
Wuling has not been affected by the "sunset" in the auto market, and its momentum is indomitable, almost entirely based on market rules. For such Wuling, people who have seen it must say something awesome. Moreover, as long as you carefully understand the magical brand Wuling, you can easily find that the development history of Wuling is the epitome of ordinary people's pursuit of a happy and well-off life!
Whether it's Wuling Hong Guang who has traveled all over the urban-rural fringe, the old and new Baojun who has entered thousands of households, or the hot MINIEV and now in Hong Guang? Wuling capgemini; Whether it is to build export hoods in three days, to produce export hoods in 76 hours, or to legalize the "street stalls" set by the central authorities on June 1 day, Wuling Glory Wing will follow the trend; Whether it is a tool car that has already flowed into the blood or holding high the development banner of turning to home, Wuling is riding every owner's dream further and further.
Therefore, Wuling's slogan "What the people need, Wuling will make" is definitely not a "blank check", but a true understanding of the actual needs of the market and consumers, which is the charm of Wuling that distinguishes it from all other brands.
At Wuling Capgemini, this charm will only increase.
For a long time, Wuling has been deeply cultivating the underlying logic of the automobile market. As for what models people need, Wuling has experience that others don't. Therefore, in terms of precise control of the market, Wuling said the second, but did not dare to say the first, which is why every model launched by Wuling can become an explosion. On the basis of this innate advantage, it is hard to say that Capgemini, as a big four-seater family car, will not become another explosion of a brand-new category.
Creating a brand-new market segment has both opportunities and challenges. How did Capgemini break a different path without reference from the pioneers?
As the first flagship model of SAIC-GM-Wuling Silver Label, Capgemini is destined to be different. Compared with the travel market where Red Label Wuling focuses on tool attributes, Capgemini, which has gone to tools, shoulders the heavy responsibility of expanding the consumption demand of home scenes, which is the biggest difference between the two. Therefore, Capgemini's task is to shoulder the upward road of Wuling brand through its flagship image of high quality, high value and high experience.
But if you know Wuling well enough and know Capgemini well enough, you can still sum up Wuling Capgemini in one sentence, that is, "Let everyone afford a car and let everyone afford a good car".
First of all, judging from the official guide price of 85800- 1 1.680 yuan, Capgemini's sincerity can be imagined. Secondly, on the premise that the price is in place and the product strength is guaranteed, consumers will naturally vote with their feet. Therefore, it is natural that Capgemini can achieve a good result of breaking through 30,000 units in the first month of pre-sale.
As a four-seater family car, Capgemini pioneered many product advantages after investigating the actual market demand, such as the most concerned "4+X" seat layout.
From the performance of space size alone, Wuling Capgemini strives to provide first-class cockpit experience for every user. Wuling Capgemini adopts 2+2+2 seat layout, in which Capgemini's second row seats are equipped with magnetic levitation four-way slide rails with a sliding range of 560mm, which greatly improves Capgemini's space flexibility.
More importantly, Capgemini's first and second rows of seats can be put down180,72 independent leg rests, making it easy to realize the lazy dream of turning the car into a big bed.
In the family car market of 65.438+10,000 yuan, this function is rare, but this is the reason why Wuling can break out every time it pushes a product, that is, grasping the pain points of market and consumer demand has always been a fine tradition of Wuling, and with the price advantage, Capgemini can quickly conquer the market and consumers.
As a large family car with four seats, the word "home" gives Capgemini the most accurate definition. Therefore, it is inevitable that the whole family will travel together in the daily use scene of Wuling Capgemini. At this time, making every driver feel safe at home is the quality that Capgemini should have as a four-seater car.
At this level, Wuling Capgemini built according to five-star standards can completely reassure consumers, such as the high-strength steel ratio exceeding? 63% of the body structure, equipped with? Adas? Driving assistance system, including anti-collision warning, pre-collision automatic braking, full-speed adaptive cruise and other functions, or six surrounding airbags+penetrating side air curtains, Wuling Capgemini has achieved all-round escort in all aspects.
From every detail, Wuling Capgemini firmly grasps the product positioning of the big four-seat family car. After all, as one of the car companies that know the China market and China consumers best, Wuling still has confidence in how to open up a brand-new category.
In fact, whether it is an SUV or an MPV, the pursuit of large space and comfort has always been the most important demand point for consumers in China, which is why SUVs with five seats, six seats and seven seats will flood the automobile market. But if you look at it calmly, seriously ask yourself: Is this demand really practical? The answer is definitely not.
According to normal logic, the high-frequency usage scenarios of cars are generally concentrated on daily commuting, picking up and dropping off children, and shopping on weekends. In many cases, only two generations need to meet the transportation needs, and few people travel, resulting in the third row or even the second row often vacant.
On this basis, the big four-seat family car followed closely. Compared with SUV or MPV, with the leading space design and seat layout, Capgemini can not only meet the needs of multi-person travel with innovative 4+2 seat layout, but also bring more than four seats that can be flexibly folded, so that four seats can share the space advantage brought by MPV.
So, if you are still hesitating between SUV, car and MPV, why not consider a brand-new and more practical category like the four major family cars? Because Capgemini fundamentally solved the embarrassing situation of "less space and time" or SUV and MPV arranged in two or three rows.
Nowadays, with the continuous upgrading of automobile consumption demand, Chinese consumers have higher and higher requirements for the quality experience of daily travel. Wuling accurately grasped this change and launched Capgemini, a four-seat family car that meets the needs of home scenes. This is another witness that Wuling has been deeply cultivating the actual market demand, and it is also the most perfect interpretation of the concept of "what people need, Wuling must make".
It is no exaggeration to say that throughout the history of Wuling's car-making, every model has actually witnessed the continuous upgrading of automobile consumption and has been integrated into the economic life of consumers in China. However, no matter how the automobile market changes, the only constant of Wuling is the concept of "what people need, Wuling must build".
Egg tips
65438+February15-65438+February 2 1, Spicy Car will join hands with Wuling Capgemini to launch # Capgemini Four? The test drive of the first class # will go directly from Kunming to Puzhehei. While searching for Yunnan's human geography, natural scenery and folk culture, Spicy Car will also restore the real scene of a family of four traveling by car to the maximum extent, and use the real family car scene to test whether Wuling Capgemini is a qualified big four-seater family car.
At that time, the spicy car will share what you saw, heard and felt along the way in real time through long videos, small videos and photos. So, as long as you are interested in Wuling Capgemini, you can stay at # Capgemini Four? Find the answer in the test drive of the first class of the whole family.
Note: The above pictures are all from official brands.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.