Annual Activity Plan 1 On the first anniversary of the company's establishment, we are in the same boat through thick and thin, with the cooperation of Qi Xin and Qi Xin; In this year, we are grateful for the care of leaders, the efforts of employees and the support of passengers. This year, we carried forward the enterprise spirit of "Unity is strength, innovation goes hand in hand" and adhered to the business philosophy of "People-oriented, honesty first", which won the praise of the government and the trust of passengers, and the company was able to develop healthily and continuously. In order to celebrate the company's first birthday, enhance the company's cohesion and sense of belonging of all employees, enhance corporate culture and show the elegance of employees, a series of activities are specially launched to celebrate the company's first anniversary. The specific scheme is as follows:
I. Theme of the event
Review a new chapter in the one-year development spectrum of Chuangye Road Center.
Second, the activity time
20xx August 19
Third, the venue.
Company parking lot, meeting room and restaurant on the ninth floor of Jinyuan Building.
Fourth, organize and lead.
Set up the preparatory group for the company's first anniversary celebration.
Team leader: Yao Hong
Members: Wu, Lin, Li, Tang Shubi, Tan Youzhi.
Liu Yaoyin Tian Dong Xiang Zhang Tan Mingyun
The preparatory group consists of three working groups: secretarial outreach, security and logistical support.
1. Wu is in charge of the secretarial outreach group, with Tan Jieyu and Li participating. Responsibilities: Responsible for the unified planning and implementation of activities, including agenda and time arrangement; Responsible for the preparation of news articles; Responsible for the drafting of leadership work report; Responsible for the invitation, contact and reception of news media (TV stations, the Yangtze River Badong network, photographers, etc.). ); Responsible for meeting minutes.
2. Lin is in charge of the security group, and Tang Shubi, Liu Yaoyin, Tian Yufeng, Zhang and Tan Mingyun participate. Job responsibilities: responsible for filing in advance and coordinating with xx and traffic police departments; Responsible for the maintenance of order at the scene; Responsible for on-site personnel and vehicle diversion and vehicle guidance; Responsible for guiding all guest vehicles to park in the parking lot.
3. Tan Jieyu is in charge of the logistics support group, and Li, Tan Youzhi and Xiang participated. Job responsibilities: responsible for the procurement of required materials; Responsible for the unification of clothing; Responsible for site layout; Responsible for the broadcast of TV promos and the distribution of Badong Jin Rui magazine; Responsible for the arrangement of tea and dinner at the venue.
Verb (abbreviation for verb) The content and procedure of the activity.
1. All the staff dressed (wearing shirts, ties or bow ties and pants) will gather in the company parking lot at 8: 00 a.m., park 80 taxis at the designated location, and take a group photo at 9: 00 on time.
2. At 9: 20 a.m., drivers lined up in a phalanx (the captains of each team stood at the front) to form a "one" formation, passed the second bridge of Yunxi, walked along the second road of Yunxi into the conference room of Jinyuan Building, and took their seats at the designated position.
3. Announce the opening of the company's first anniversary celebration meeting.
1, play the corporate image propaganda film.
5. The general manager makes a work report.
6 in recognition of outstanding management cadres and "top ten" drivers.
7. Commend advanced models of good deeds.
8. The driver's representative spoke.
9. Badong Jin Rui Magazine was published.
10, declare the meeting closed.
1 1, dinner.
Annual Activity Plan 2 Part 1 Planning Background
I. Background of Activity Requirements
With the steady growth of xx company, its brand has become increasingly prominent in the industry and has become a unique and attractive force in China's securities industry, with a gratifying development trend. However, what does not match the rapid development performance is the incompleteness of xx brand system. In order to comply with the law of market competition, xx introduced brand engineering in time, trying to graft the powerful advantages of this century-old brand with xx in the most favorable way through brand integration planning, maintaining the inherent advantages of xx brand, and once again promoting xx brand in the securities industry in the most effective way. Because, with the change of industry competition pattern, China securities industry will face the pressure of international and domestic double competition, forcing the whole industry to enter the era of brand competition. In order to win in this competitive situation, we must improve the brand system as soon as possible and keep pace with the times. On the occasion of the 13th anniversary celebration of xx, how to realize the complementary advantages of brand project "Four Cleanups" and "Launching Ceremony" has become a major event in xx this year.
The second is the principles and important tasks to be followed in the activities.
Principle:
1. This activity must be distinctive and frugal;
2, must show the company spirit and brand culture;
3. The four clean-ups and the launching ceremony of brand project complement each other, combine inside and outside, and spread to the outside world in the most economical way;
4. In the whole process of the activity, we should start with the publicity effect (news points), interest, perception and stimulation.
Task:
1. Inspire employees' pride in working in xx, so that they can be reflected in the company's celebrations, shared by all members of the company and recognized by the society.
2. It has precipitated the management style, product characteristics, service concept and corporate culture developed in xx ten years. After these intangible assets are effectively integrated, they can be dissolved into an effective driving force for xx brand management.
3. Take advantage of the east wind of the 13th anniversary celebration of xx, announce it to the public as soon as possible, and penetrate into the employees of the enterprise.
4. Form a systematic internal and external operation mode of xx enterprise;
Three. Brief framework description of the activity
Holding time: the afternoon of xx, xx, xx (or other time).
Place and method: to be determined
Participants: customer representatives, journalists, company headquarters leaders, department leaders, outstanding employees, etc.
Note: Customer representatives are important customers in Shenzhen who have cooperated with xx for many years.
Purpose: To strengthen the construction of corporate culture internally and promote the achievements of brand building externally.
Brief description:
1 Corporate culture is the only important factor that can't be cloned among all the success factors of enterprises. The' shadow' of corporate culture can be found in all business activities such as enterprise management, product development and human resources.
At the same time, the construction of corporate culture varies from enterprise to enterprise with its own characteristics, which is a behavior and psychological thinking mode accumulated by enterprises in each growth process; Externally, facing the market, the competition mode after product homogenization is brand power competition, and the core factor of brand power is brand culture. Brand planning of xx, which leads the industry, is beneficial to product promotion and business resource gathering in the future.
Brand makes the enterprise bigger, and corporate culture can make the enterprise bigger! The combination of the two will lay a solid foundation for the long-term strategic development of xx.
Campaign slogan: Innovative cultural brands win.
Brief description:
1 Innovative culture is the management style that xx has always maintained. More specifically, after more than ten years of development, xx still maintains a leading position in the industry. The launch of special X-card makes invisible IT technology visible. Looking at the essence through the phenomenon, all the success of xx comes from the efforts of enterprise's innovative spirit. Under the new situation, how to apply the original centralized innovation idea of the enterprise to all matters closely related to the development of the enterprise through activities has become a problem faced by every xx person in the new period.
2. Winning the brand reflects a pattern that the securities industry will move from the era of quantity competition to the era of technology competition. Because China's securities market has no experience to talk about, it can only make strategic planning according to market rules. The era of brand competitiveness in the securities industry is bound to come. Constantly planning and upgrading the brand is one of the important strategic manifestations for xx to adapt to the development of the times.