It's not that I don't have patience and time, nor that I don't want to answer your question; In fact, sales is a seemingly simple but profound knowledge; Sales needs a person's comprehensive knowledge and ability. Many people will think that extroverts are suitable for sales. In sales, it is necessary to talk eloquently that the dead are alive and the bends are straight. This statement is that looking at the bottom of the well is as big as the sky, and frogs barking day and night will only make people fidgety and even lead to snake disasters; A rooster can wake many people when it crows in the morning. Sales practitioners are a huge group, and the real elite is only 1% at most. For people who have never done sales business or new sales business, the understanding of sales is like a blind man touching an elephant, thinking that the elephant is the part he touched. 12 I can help you.

2. What are the basic requirements of FMCG sales staff?

Fourth, observe

Observation is not simply looking. The first lesson of many salespeople is to learn to "see" the market. This kind of reading is not just browsing, but carefully observing with professional eyes and knowledge, and discovering important information through observation. For example, if you go shopping, ordinary people may know what products are on sale and how much, but professional salespeople can observe more information:

Have you noticed what others sell good products for? Price, gift, packaging ... what gift? What material? How is it made? The packaging is very good. What's so good about it? Colors, shapes and materials can be used for other purposes (such as food packaging, which can be canned when used up). What promotional activities do competitive brands have? What is the specific time period? What are the specific forms of activities and ways of participation? The number of competing brands in the store has increased from 28 to 29. Which manufacturer has increased, is it a potential threat to us? What are its main products and price positioning? ..... too much information needs your careful observation. Many salespeople, after training for a long time, still can't get useful information. Then I can only say that you are not fit to sell this job.

Salespeople are also the information feedback members of every enterprise, and it is a big responsibility of salespeople to get a lot of accurate information feedback through observation.

Verb (abbreviation for verb) analytical ability

Analysis and observation are inseparable, observation can get information, and analysis can draw conclusions. What can be analyzed by looking at the product distribution on the shelf? In the best display position, it is either the best variety sold or the flagship product of the manufacturer at this time; Through the analysis of production date, the closer the production date, the more normal the sales circulation of products, and the slower the sales of products with longer production date. Through the analysis of the price, the larger price reduction than before shows that the product is under too much pressure from competitive products, the sales situation is not ideal, the price has risen sharply, and the overall price of the raw material market has risen, resulting in a sudden increase in product costs, or the product market is in a state of short supply. These indirect information must be obtained through careful analysis.

Similarly, in the negotiation with customers, you analyze each other's "card" and mentality from the information revealed by their words and behaviors. For example, if you enter the negotiation and the buyer gives you an offer, being a salesperson is definitely not a promise. Analyze the tone of the other person's speech, snoop with words, and then analyze whether it is possible to reduce the price and how much space there is.

Execution of intransitive verbs

Execution reflects the comprehensive quality of sales staff, and it is also a spirit of not giving up until the goal is reached. Salespeople often encounter difficulties in carrying out plans. At this time, if you just say "the manager is too difficult to do." Then your leader can only say "Well, I'll find someone who can do it". Nothing difficult is not a task, and what everyone can accomplish does not reflect your value.

There is a large chain store A in a city, and there are more than a dozen stores in the city, which is extremely important to occupy the terminal market of the city. Company B decided to let salesperson Zhang handle this matter, and beat several excellent salespeople before Zhang took over. The reason is that the store is the leader of the local retail industry, so it has always been overbearing and has no acquaintance relationship. The admission fee is very high, and there is no chance to bargain. However, the company requires to enter the market at a "reasonable" cost. How to execute this order? Zhang Can couldn't sleep well after receiving the task. It is natural to be promoted if he completes the task, but the company will also feel that he is "incapable of carrying out the company's plan." Next, Zhang went to see Huang, the purchasing manager of Store A for many times, but he didn't see him after waiting for a long time. He knew that this was because the other party deliberately refused to give him any chance to reduce the price and forced him to agree to harsh terms. At this time, Zhang learned from Huang's subordinates that Huang's wife worked in a bank. He found an insurance friend, took the initiative to get to know Huang's wife on the grounds of promoting insurance, then introduced Zhang and Huang's wife, and then narrowed the distance by buying gifts for the children. When the time is right, Huang's wife introduces Huang to Huang. Zhang's kindness deeply touched Huang, and finally Zhang successfully completed the task.

3. Selling skills of best-selling products

First, be bold. This requires us to have confidence in ourselves, be fearless of the goal we aim at, and take the initiative to fight for it with the determination to win. If we fall in love with a woman, we dare not confess to her and dare not attack her. In the end, it must be "helpless flowers fall, a river flows eastward" and we will eventually feel sorry for ourselves. The same is true of business work. Pies don't fall from the sky. If you don't take the initiative to go out and find customers and communicate with customers, then you will never achieve anything. Why can the president of the United States smile at everyone he meets? Because they have this mentality of ruling the world. If we want to succeed, we must take the initiative to smile and shake hands with others like great men. As a business person, how can I become "bold"?

1. If you have confidence in the company, products and yourself, you should always tell yourself that our company is strong, our products are superior, I am capable, my image is trustworthy, I am an expert, I am a character and I am the best.

2. Be fully prepared before visiting customers. Be sure to check yourself: have you brought all the necessary information? Is your image impeccable? Do you walk with your head held high? Is your expression relaxed?

3. Have a balanced mentality. Just like the woman we like, you don't ask her to give you a gift, but let her not miss a man who can make her happy; Similarly, in the face of customers, we should have this balanced mentality: customers are important, and I am equally important. If we cooperate, he will bring me achievements and I will give him the opportunity to create wealth.

Second, be cautious. This requires us to be good at observing words and feelings and doing what we like. What fascinates women most? That is, you know her, you know her, and you care about her imperceptibly: when the wind blows, put on a coat for her; On your birthday, you offer roses; When you are unhappy, you will listen carefully. No woman can not be moved by this gentle offensive. We do the same to our customers. What do customers care about most? What are the customers most worried about? What are the customers most satisfied with? What is the most taboo for customers? Only when you catch these things in his speech and manners can your conversation be targeted and your service be more effective. Otherwise, it must be a close call, and the goal has become "the moon in the water, the flower in the mirror." So, as a business person, how to be "careful"?

1, progress in learning. Only with extensive knowledge can we have a keen mind. Familiar with the company, products, scientific and technological background and professional knowledge.

2. Look into each other's eyes when talking. Look into each other's eyes, one is to show your confidence, and the other is "eyes are the window to the soul". You can find the "connotation" he didn't express in words through his eyes. A person's eyes can't lie.

3. Learn to listen. In addition to expressing your views correctly and concisely, it is more important to learn to listen more. Listening is not perfunctory, but from the heart, communicating the unspoken tacit understanding.

Third, thick skin. Thick-skinned is actually synonymous with excellent psychological quality, which requires us to correctly understand setbacks and failures and have indomitable courage. What do you do when a woman says no to you? Love veterans know that you must not give up easily. If 100 fails to propose, maybe 10 1 wins. Otherwise, my sweetheart gets married, and the groom is not you, so I regret that the medicine tastes terrible. Similarly, we will fail many times in our business work. But you must be patient. You should believe that all failures are to prepare for your future success. There are a thousand roads in this world, but only one can reach the end. If you are lucky, you may succeed by taking the first step. If you are unlucky, you may have to try many times, but remember: every time you make a mistake, you are one step closer to success. He who laughs last is the winner. Why are there winners and losers in this world? The reason is simple: winners are more persistent than losers. So, as a business person, how can we be "thick-skinned"?

1, always have confidence in yourself. Trading failure is not a matter of one's own ability, but the time is not mature; It's not that our products are not good, but that they are not suitable.

2. Have the determination to win. Although you have failed many times, you will succeed in the end.

We should constantly sum up our success and tap our advantages.

4, to correctly understand the failure. Failure is the mother of success.

5, to experience the sense of accomplishment after success, which will constantly arouse your desire to conquer. Fighting with the sky is fun; Fighting the ground is fun; Fighting with people is fun. Think of every negotiation with customers as an opportunity for you to conquer a person with your personality charm and courage.

As long as you put the seven words "bold but cautious and thick-skinned" into full play, I believe you are a proud person in love and a successful person in your career.

I sincerely wish you success! ! !

4. How to market FMCG?

Make product planning first, and then use holidays, such as Spring Festival, New Year's Day, Mid-Autumn Festival and so on.

Research shows that when the economy is depressed, people tend to eat more food and buy more fast-moving consumer goods. Introduction to Resources: Creating a Successful Promoter 1. Objective The purpose of this regulation is to make clear what successful promoters should know and master.

2.0 Scope of Application This specification is applicable to promoters and their management. 3.0 refer to ISO900 1:2000/DIS version standard 4. 0. Reference file 5. 0. Explanation 6. 0 responsibility 7. 0 working procedure 7. 1. How to be a successful promoter? If you don't plan ahead, it will be wasted. The successful implementation of anything must be planned, organized, standardized and step by step.

Then, if a promoter wants to do a good job in promotion, he must be prepared. The so-called "don't fight an unprepared battle" is what he means, so how can we become a successful promoter?