Comfortable skin care experience

Ling Fei's brand positioning: one of the representative French brands in 1960s. This is not a grandstanding brand. Not a brand that just wants to sell products. She wants to provide you with the most comfortable and best skin care experience. She hopes to get your approval in life and let you experience the zero-distance skin care experience. This is the soul of this brand-"Beautiful Zero Distance". It is precisely because of the positioning of such a brand that Ling Fei has put more energy into product research and development and the control of raw materials. The first whitening and moisturizing mask in China not only allows you to experience the magical skin care effect, but also allows you to experience his pure natural and gentle quality and excellent and comfortable skin care feeling. For example, Ling Fei Collagen Moisturizing Essence Mask contains natural moisturizing factor NMF and small molecular collagen extracted from the deep layer of Lingfei Lake rich in snow melt water, which can help the skin form a natural aerobic "lake" on the surface, make the skin moist and dive into the deep layer of water, and enjoy the cool and nourishing massage effect.

Second, it is suitable for China women's unique skin.

Due to its vast territory, there is a great difference in temperature between the north and the south of China. The characteristics of oriental women, the skin begins to decline after the age of 22, and it needs skin care conditioning rich in natural moisturizing factor NMF and small molecular collagen to keep the skin young and tender for a long time.

Now there are many special effects products in the world, such as freckle removal and quick whitening. These products pay attention to temporary efficacy and overdraw the health of the skin. In the long run, they are not only bad for the skin, but also potentially harmful. Ling Fei follows the concept of natural skin care, which makes the skin glow from the inside out. Under the concept of green, safety and environmental protection, it has brought long-term internal changes to women in China, and also changed the concept of skin care in line with international standards. Users have the most say in product quality. As more and more white-collar female customers in China accept the brand Ling Fei, it is enough to prove the popularity of Ling Fei in China.

Third, internationalization, specialization and localization.

Ling Fei originated in France in the 1960s. Its unpretentious characteristics make us hardly see any grandiose advertisements, and the packaging is quite simple and atmospheric. Its low-key has created a unique charm for it. But it also shows that she is not a good private brand marketer. In this era of information explosion, she lost a lot of glory and brilliance that should have belonged to her.

In 2009, Ling Fei cooperated with Fei Xuan Trading (Shanghai) Co., Ltd. to let her enter the sight of white-collar women in China for the first time, and launched two best-selling moisturizing and whitening masks in advance. In the second half of 20 10, Ling Fei's two main series of moisturizing and whitening will be fully launched in China market. At that time, Ling Fei skin care culture will be widely spread in China, and the slogan of beautiful zero distance will also resound through China.

Relying on the United professional product R&D team and a group of down-to-earth front-line workers, the skin care culture from Ling Fei will be better integrated into the profound China culture.

Fourth, the price is moderate and the positioning is clear.

In order to adapt to the China market and let more consumers in China experience the beauty and zero-distance skin care experience of Ling Fei, Ling Fei adopts all imported advanced raw materials and patented formula technology to set up a factory in China for production. After in-depth research on the characteristics of oriental women, the formula is specially improved for the unique skin of China women, so as to ensure that China consumers can experience the most suitable skin care products, and the current consumption level in China is fully considered in pricing.

Although China has maintained a high-speed GDP growth for many years, and the living standards of the people throughout the country have been greatly improved, due to the existence and widening gap between the rich and the poor, the purchasing power of some people who get rich first is obviously stronger than that of the general public. In the face of expensive international top cosmetics, a large number of people are discouraged. This is not the brand concept pursued by Ling Fei. Therefore, under the condition of not affecting its own brand image, Ling Fei should try its best to make its pricing more civilian, which can meet the consumption demand of white-collar women in China.

5. Unique sales platform and convenient purchase method.

At present, Ling Fei has opened the China market by means of online direct selling and counter display sales. Customers can not only go to Ling Fei counters to experience beautiful and zero-distance skin care experience, but also experience convenient shopping on today's developed network. Ling Fei has cooperated with Taobao and Teng Xun, the leading shopping platforms in China, and is in talks with le cool Day, which is about to enter China.