1. To save money. When I was in Beijing, the glass bottle of Arctic Ocean soda was 3 yuan. Although I didn't know its current price a few years ago, the price I bought on Taobao in summer was about five yuan a bottle, excluding postage. At such a low price, if you want to maximize profits, you can only start with bottles.
You know, if a plastic bottle is used once, even if it is recycled and reused, it must be processed twice, which will undoubtedly increase the cost of the bottle itself, but the use of glass bottles is different. The recycled bottles can be cleaned and disinfected at high temperature and can be used directly. The bottles alone can save a lot of costs for the company.
2. Marketing strategy. Arctic Ocean soda is a beverage brand with a long history, which has gone through more than half a century from prosperity to decline and then to rise.
When Arctic Ocean soda first appeared, plastic bottles were still scarce at that time. Of course, they will not choose to use plastic bottles. It was not until the twentieth century that the Arctic Ocean soda returned to the public's sight that it still chose to use glass bottles.
Because their main theme is nostalgia, I hope that people who have drunk it will recall its taste again through this glass bottle and arouse everyone's desire to buy. This is a marketing technique. Judging from the sales of Arctic Ocean soda, his marketing strategy is very successful.
3. Just to distinguish other soda brands. When you visit the supermarket, you will find Fanta, Pepsi and Coca Cola are all plastic bottles. Sometimes I go to buy drinks, and I don't pay much attention to which brand it is. I often take one and leave.
But when you see a glass bottle of soda in Beijing, the first thing that comes to mind is the Arctic Ocean, so you can completely distinguish yourself from other beverage brands by just one bottle.