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On June 2 1 day, when netizens log on to Yahoo's famous search portal "Yisou" (www.yisou.com), they will find that their familiar homepage has changed. This is part of the celebration of the first anniversary of the successful operation of "One Search".
On the same day last year, Yahoo launched a brand-new independent brand "Yisou" in China. This search portal based on Yahoo YST technology shows the industry its action and determination to enter the search field on a large scale. A year later, "Yisou" developed rapidly in China market, which changed the old pattern of Internet search in China. Yisou has become the most used music and picture search engine among netizens. In a short period of one year, "Yisou" has become the leader of China search market from scratch. How did this road come from? Let's briefly review.
In 2004, Yisou entered China with the important task of Yahoo's China strategy. In the already highly competitive search market, Yisou quickly clarified its own advantages and formulated a new search entry strategy with strong technical strength and entertainment search as the breakthrough. On July 19, Yisou launched a fresh and cool official version of MP3 search; On September 22nd, "Yisou" realized the sharing of global picture databases, and launched the world's largest picture search engine, enabling domestic netizens to search for 550 million pictures. /kloc-at the end of 0/0, Yisou released the interactive product Yisou Tribe and the first wireless WAP search in China. 165438+1at the beginning of October, in order to improve the user's use of man-machine interface. Yisou released two official versions of search software Yisou toolbar and desktop search tool search wizard within one week.
In less than four months, Yahoo completed the strategic layout of the "One Search" search portal, and "One Search" quickly entered the top 30 Alexa global websites, and currently ranks ninth in the global simplified Chinese websites. At the end of 2004, in the annual search engine report of CCID Consulting, the MP3 search service launched less than half a year was rated as "the best MP3 search engine in 2004". "Yisou" has grasped the general trend of multimedia entertainment search with the fastest speed by virtue of its technical advantages, and stood out among many search portals, becoming one of the favorite search engines for users. Today, one year later, Yisou dominates entertainment search with 654.38+0.5 billion music and 654.38+0.5 billion pictures. "Looking for pictures, searching" and "searching for MP3 songs, searching" are not advertising slogans of "searching", but the search experience passed down from mouth to mouth by millions of netizens. It is tens of millions of Internet users and Yahoo that have created the successful history of "one search" search portal.
In order to thank netizens for their support to Yisou in the past year, Yahoo will select 40 core users from Yisou's millions of users, present them with a commemorative USB flash drive, and present a small gift to Yisou to 400 enthusiastic users. Yisou's technicians will launch a technical blog to tell interesting stories about Yisou's development and share the joy of Yisou's growth with more users.
One year is not a long time for ordinary people, but for the ever-changing Internet search world, one year is enough to create history and miracles. Industry analysts believe that the success of "One Search" lies in keenly discovering the trend of entertainment search, and launching corresponding featured search products at the fastest speed to effectively distinguish other search competitors. All this is guaranteed by Yahoo's strong technical strength and marketing experience accumulated in the Internet market for many years.
Nowadays, "Yisou" has become the music search and picture search engine with the highest usage rate among netizens, and its usage rate ranks in the forefront of search portals. This is undoubtedly a success for the search engine that has just been launched for one year. The emergence of "one search" has completely changed the competitive pattern of domestic search portals and promoted the development of search to refinement. At the same time, in the future competition, "one search" has also stood in a favorable position. Search war has a long way to go, and entertainment search is still the "killer" of search development.