Through extensive economic and trade exchanges with more than 100 countries and regions in the world, the total output value of Galanz Group in 2006 was about1800 million yuan, and the total import and export volume was about100 billion US dollars. At present, nearly 40,000 Galanz people are committed to promoting the global development of microwave ovens, air conditioners, household appliances, household appliances and related supporting industries.
Galanz was founded in 1978, formerly known as township down products factory. From 65438 to 0992, with the ambition of making China brand stand out in the microwave oven industry and letting microwave ovens enter the homes of ordinary people in China, Galanz broke into the home appliance industry on a large scale. /kloc-in the past 0/0 years, Galanz microwave ovens have rapidly developed from the first in China to the first in the world: 1993, and Galanz trial-produced 10000 microwave ovens; 1995 occupied the first place in China market with a market share of 25. 1%; 199 production and sales exceeded 6 million units, making it the largest professional microwave oven manufacturer in the world. In 200 1 year, the global production and sales soared to120,000 units, and people began to fully appreciate the new consumerism of "high-grade, high-quality and not expensive" from the storm of popularization of light wave ovens. By 2006, Galanz has been the first double champion in China microwave oven market for 12 years in a row, and the second double champion in microwave oven export sales and export earnings for 9 years in a row.
Since 200 1, Galanz has steadily upgraded the microwave oven industry and started to enter the air conditioning industry. With the pioneering stainless steel luxury air conditioner as the pioneer, Galanz became a strong competitive brand in the first year of air conditioning and refrigeration. In 2004, Galanz, the world's first lightwave air conditioner, was popular all over the world, and its export volume was among the best, ranking among the major air conditioner manufacturers in the world. In 2005, "the world's largest specialized air conditioning research base" settled in Galanz. This ultra-large-scale air conditioning research base covering an area of 3,000 mu focuses on the research and development and production of optical wave air conditioners, and at the same time has the world-leading core supporting capabilities of air conditioners. Galanz plans to expand the annual production and sales scale of air conditioners to150,000 units to create another "world champion" after microwave ovens.
Household appliances are Galanz's third pillar industry after microwave ovens and air conditioners. Since 2005, Galanz household appliances, which have been saving energy for many years, have changed from "just exporting" to "racing at home and abroad", and a team of professionals from R&D, technology, production and marketing has been established, focusing on the research and development and sales of high-end household appliances such as rice cookers, induction cookers, electric ovens and electric kettles. In the past two years, Galanz household appliances have expanded to the global market with a growth rate of more than 100%, among which the production and sales of electric ovens, rice cookers and induction cookers have reached the world leading level.
In 2007, Galanz's self-developed high-end refrigerators, washing machines and other household appliances began to gallop in the international market.
In order to meet the development needs of enterprises in the new era, Galanz is jumping to the direction of "a century-old enterprise world brand": from manufacturing advantages to both manufacturing and creating advantages; From market globalization to market and brand internationalization. Galanz not only manufactures the most cost-effective products, but also becomes the trend leader in the field of home appliance manufacturing. Specialization, humanization and high quality are the strong foundation for the global expansion of Galanz electric appliances and brands. As a global leader in R&D and manufacturing of household appliances, Galanz constantly breaks away from convention, surpasses itself, develops new technologies and new functional products, humanizes high technology and promotes industrial upgrading. For example, the world's first lightwave oven and lightwave air conditioner independently developed by Galanz, as upgraded products of microwave ovens and air conditioners, have integrated the application of many intelligent new technologies and environmentally-friendly new materials, fully satisfying the convenience, health and high taste of modern family life, leading the new trend of global consumption and attracting many colleagues at home and abroad to follow suit.
Galanz has won numerous awards for its brilliant achievements in the global home appliance market. In recent years, the awards recognized by relevant state departments and institutions include "China Famous Brand", "National Inspection Exemption Product", "Contract-abiding and Credit-keeping Unit", "Home Appliances Export Star Enterprise", "National Quality and Benefit Enterprise", "China Most Vibrant Enterprise 100 Top", "National Light Industry Bureau strives for international famous brand advantage enterprise" and "China Top 500". The sustained and rapid development of Galanz enterprises in the past 30 years has also been called "Galanz phenomenon" and "Galanz miracle" by economic experts, scholars and media at home and abroad.
Adhering to the business philosophy of "greatness lies in creation" and the business purpose of "trying to impress customers", Galanz is accelerating its March into world-class brands and international first-class enterprises.
Organization chart
Chairman and CEO of Guangdong Galanz Group Co., Ltd. Foshan Shunde Galanz Microwave Appliance Co., Ltd. Galanz (Zhongshan) Household Appliances Co., Ltd. Zhongshan Galanz Household Appliances Manufacturing Co., Ltd. Foshan Shunde Galanz Electrical Accessories Manufacturing Co., Ltd. Shunde Galanz Magnetron Manufacturing Co., Ltd. Zhongshan Galanz Motor Manufacturing Co., Ltd. Galanz Mould Manufacturing Headquarters.
Corporate philosophy
Galanz's aim is to impress customers.
Galanz's personality is honest and self-reliant.
People between enterprises and the outside and within enterprises are sincere, confident, self-reliant and self-disciplined.
Galanz's goal is from Excellence to Excellence.
Galanz's idea is that people are the first capital.
Galanz's philosophical greatness lies in creation.
Galanz's strategy is to be bigger, stronger, more sophisticated and thorough in its fields, and to build a world-class enterprise.
Galanz's policy is to strive for perfection and always be the first.
Positioning of Galanz as a global famous brand home appliance manufacturing center
Galanz's spirit is unity, hard work, truth-seeking and innovation.
Galanz's slogan is to strive for Galanz's Excellence.
The essence of Galanz: change, innovation and speed. The core is struggle.
The crisis in Galanz is not far from us.
Yesterday's glory is not enough to resist tomorrow's crisis. Today, we must work hard to eliminate tomorrow's crisis.
Galanz opposes inefficiency and waste, inaction and backwardness, complacency, money worship, fraud, formalism and bureaucracy.
Galanz's management speaks with numbers.
Ambiguous reports, explanations and studies are all nonsense and ineffective work.
Galanz learns high school by doing.
I want to learn. A threesome requires a teacher. Give priority to self-study, and learn by doing. Galanz itself is a university hall, plus necessary training guidance and guidance. Compared with learning, catching up, helping, and individualism, learning is advanced, popularizing is advanced, and the input-output ratio is the highest.
Galanz's methodology: Qi Xin working together.
Compare with the best enterprises in the world, find problems one by one, find gaps, prioritize, solve problems and improve. Its core is to constantly find the gap, improve and improve, and the most crucial thing is to implement and effectively change.
The appropriate model of Galanz is the best.
Develop specialization, large-scale production, institutionalized management, market globalization, enterprise collectivization, intensive management, modernized means, refined work and humanized culture.
I want to be Galanz's style
Open and aboveboard, modest and prudent, not arrogant and impetuous, pragmatic and enterprising, simple and effective, resolute, persistent and passionate about work.
Galanz's mascot elephant
Metaphor: gentle and amiable to customers; Pragmatic, steady and resolute in work; Be brave to the enemy. A strong market participant with an iron will.
Galanz's Quality Goal Six Sigma
Improve the management level of Galanz in an all-round way with scientific methods and advanced management concepts.
Galanz's greatest pursuit is to maximize its potential.
Galanz's highest state of self-realization
Self is broad, including enterprises, departments, all links and individuals.
Galanz's greatest expectation is to become a strong man.
No matter enterprises, departments, links and individuals, they should become stronger. Compared with the level of the same industry in the world, enterprises should quickly become industry oligarchs and market powerhouses. Individuals should become experts, experts and strong people.
Galanz's enemies themselves
Galanz's most powerful incentive value embodies and respects.
Galanz people, social people, civilized people
Galanz believes that intellectual property is more important than assets.
Galanz's humanistic environment and open and excellent team environment
Galanz's belief is full of confidence, high recognition and courage.
Galanz's interpersonal relationship and open cooperative relationship.
Galanz's achievements are open and shared.
Galanz's employment principle horse racing
Galanz sets the stage, talents sing operas, opportunities are equal, and opportunities exist forever. It depends on my performance. Whether you can sing a good play or a big play, whether you are a leading role, a supporting role or a walk-on, your position should be clear and your roles should not be misplaced.
Galanz's responsibility, power and responsibility are the core.
Strengthen responsibilities and obligations and dilute rights.
The essence of Galanz is truth, goodness and beauty.
Galanz's image is unpretentious.
Brand affinity and reality are trustworthy; The products are genuine and cheap.
Galanz's products are fashionable and exquisite.
The essence of Galanz is to move the truth to do things and be a man.
Galanz's complex is based on emotion.
EQ, IQ and EQ are preferred.
Galanz's pillar diligence
strategic goals
Galanz from "World Factory" to "World Brand"
Galanz has always insisted on increasing the promotion of its own brands. From 1997 to 2003, the proportion of private brands in the total number of branded products rose from 1: 9 to 3: 7. At present, the export proportion of independent brands has exceeded 5 1%, and the proportion of independent brands is still rising gradually with the absolute number of total exports doubling. The group company has registered nearly 100 "Galanz" trademarks in 67 countries and regions such as the United States, Britain, Canada, Japan, Russia and Hong Kong. Galanz has branches in America, Canada and France. In 2006, the US branch sold 2,596,932 microwave ovens with a sales amount of US$ 75,882,353, of which its own brand accounted for 55%, while the Canadian branch sold 825,386 microwave ovens with a sales amount of US$ 276,856,5438+036 and a sales amount of US$ 75,882,353. In 2006, French companies achieved sales of 1 150000 sets, with a sales amount of 33 million US dollars, including 9 15755 microwave ovens, with a sales amount of 28585790 US dollars. Meanwhile, five Galanz brand stores have been opened in Galanz, France, and 80 Galanz brand stores are planned to be opened this year.
Galanz from "Made in China" to "Created in China"
Galanz's mission of revitalizing the national industry drives the company's technological innovation. In recent years, Galanz's total investment in scientific research has exceeded 654.38+0 billion yuan, and its technical investment has always maintained an investment of more than three percentage points of annual sales. 1995 and 1997, Galanz Group established the Household Appliances Research Institute in China and the Galanz American Research Center in the United States respectively. In 2006, Galanz established "Postdoctoral Research Center" in China headquarters and "Galanz Korea R&D Center" in Seoul, South Korea. The global layout of technology research and development has absorbed a large number of overseas authoritative technical experts, specializing in the application research of cutting-edge technologies, new materials and intelligence of household appliances. The company invested150,000 yuan to build a comprehensive technical research building of nearly 9,600 square meters, including a test center, a laboratory and a research and development room. Galanz microwave oven laboratory has obtained TUV accredited laboratory certificate and UL WTDP(witness test data program) testing qualification in the United States. In 2005, the technical laboratory passed the national accreditation laboratory again. In recent years, Galanz has obtained more than 600 scientific research achievements such as spherical microwave technology, microwave enhancement compensation technology, multiple microwave leakage prevention technology and light wave technology. These have become the vane of the home appliance industry. Through the high-quality R&D team, Galanz products have easily obtained international certifications from Germany GS, EU CE, Rheinland TVU, USA UL, Argentina, Norway, and established EMC and UL certification laboratories. The company has applied for more than one patent 1000, applied for more than one international patent 10, and authorized more than 700 patented technologies, ranking first in the province in total patent applications. These scientific and technological achievements have laid a solid foundation for Galanz to develop into an internationally renowned brand.
Global R&D, Galanz of global layout
Galanz has five centers in R&D, two production bases in Hongkong, the United States, South Korea and China, and several processing plants in the Pearl River Delta and the Yangtze River Delta. At the same time, Galanz plans to establish an overseas production base in Russia and an R&D center in Japan in 2008.
Global strategic partners, as many as 1000 overseas distributors, sell Galanz products to nearly 200 countries and regions around the world, and the marketing and service network covers the whole world.