However, it should be noted that the increase in sales volume is due to the addition of a new car, namely Yi Xuan, to Dongfeng Shen Feng's product line. Without the contribution of the sales volume of this model, Dongfeng Shen Feng is also in a state of decline. With the sales volume of this model, it is not unexpected.
The sales data after 65438+ 10 are basically lack of reference value, and because of the epidemic, Dongfeng Shen Feng's original goal of "crossing 65438+ ten thousand vehicles and challenging1200 thousand vehicles" at the beginning of the year is full of suspense again, which directly makes Dongfeng Shen Feng, which was originally "like a duck to water" because of Yi Xuan's listing, fall into flames at the same time.
Fire and water blend together, which is very suitable for Dongfeng Shen Feng at the moment, but at this time when Dongfeng Shen Feng was out of the quagmire, there was another personnel change.
It is reported that on March 3 1 day, Dongfeng Passenger Car Company held a meeting on the appointment and dismissal of cadres, and Ding, the former vice president of Dongfeng Motor Co., Ltd., will become the general manager of Dongfeng Passenger Car.
Then, before Ding, who was the general manager of Dongfeng passenger car? Everyone is very familiar with Li Chunrong. Let's take a look at his work experience. 1987 joined Dongfeng and left on 20 17. He served in Dongfeng for 30 years. It is worth mentioning that Li Chunrong returned to China in June 20 17, and was appointed by Dongfeng as the deputy general manager in charge of sales of Dongfeng Passenger Car Division under construction, and later served as the general manager. Therefore, it can be said that Li Chunrong, who witnessed the brand's creation and development, should be the top manager who knows Dongfeng Shen Feng best. Of course, Li Chunrong is also the only general manager who witnessed the decline of Dongfeng Shen Feng.
After Li Chunrong, it is Liu Hong. Liu Hong is the most embarrassing general manager. On June 9th, 20 17, Dongfeng Passenger Car Company held a cadre meeting and decided to appoint Liu Hong as the general manager of Dongfeng Passenger Car Company, instead of Li Chunrong. Later, it was reported that Li Chunrong was poached by Geely and became CEO of Proton.
When he became the general manager, Liu Hong couldn't hide his excitement. He spoke highly of the achievements made by Dongfeng Passenger Car Company 10, and then said that he was honored to move from the joint venture sector to the independent main battlefield. Liu Hong is a typical figure in Dongfeng Shen Feng. However, typicality is typicality, but typicality will not last long. A funny scene appeared. In just one year, Liu Hong was transferred, and his position was concurrently held by Zhang Zutong, member of the Standing Committee of the Party Committee and deputy general manager of Dongfeng Motor Group Co., Ltd.
Part time job! What does this mean? Why did Zhang Zutong serve as the general manager of Dongfeng passenger car and why did Liu Hong no longer serve as the general manager of Dongfeng passenger car? The word "concurrently" is really a great shame for Liu Hong.
So, what did Zhang Zutong do during his part-time job in Dongfeng Shen Feng? At the 20 18 Dongfeng Shen Feng Revitalization Cadre Conference, Zhang Zutong said, "To build a star model with a sales volume of over 10,000 to ensure the realization of Dongfeng Shen Feng's three-year revitalization goal." This so-called three-year revitalization plan was actually put forward in 20 17. One of the plans is to sell more than 380,000 vehicles in 2020, but according to the development of Dongfeng Shen Feng, three years is not enough.
In other words, Zhang Zutong's part-time job has basically deepened the tonality of Dongfeng Shen Feng slogan, and the plan to build a star model with a sales volume of over 10,000 has also run aground. The only thing is that the new car brings a glimmer of hope.
Always part-time, everything can be done step by step, but for Ding, who just became the general manager of Dongfeng passenger car, he can't do it step by step. At present, the only card is a new car.
Let's look at Ding's resume again. 1990 Ding Gang entered Dongfeng after graduation. 1998 joined Dongfeng Motor Co., Ltd. as the head of the marketing department. In 2003, he moved to Dongfeng Yulong, and served as the executive deputy general manager and general manager of automobile sales co., Ltd., and returned to Dongfeng Automobile Co., Ltd. in 2005. Four years later, he moved to Shenlong and returned to Dongfeng Automobile Co., Ltd. again on 20/0/3. On April 1 day, 2020, Ding officially became the general manager of Dongfeng Passenger Car.
Interestingly, being the general manager is a test of joint venture and self-reliance, while Ding's appointment as the general manager is like a test of business feedback. Of course, in the east wind, the development of business is indeed better than riding.
In fact, Dongfeng Shen Feng has formulated a comprehensive rejuvenation plan for 2020, that is, it will surpass 6,543,800 vehicles in 2020 and challenge 6,543,800 vehicles. It is planned to sell 300,000 vehicles in 2023, so as to achieve full value chain profit. It depends on whether the annual sales target of 300,000 vehicles can be achieved in 2023. In fact, we can get a glimpse of it in 2022 or even 202 1 year, so there is not much time left for Ding. Whether Ding is really the best leader in the history of Dongfeng, or whether he is fearless in times of crisis and has no hesitation, let time test it.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.