The emblem as a whole embodies the harmonious concept of "harmony between man and nature", and three dynamic figures dance together, implying that Asian people live in harmony as a family and enjoy the endless happiness brought by beach sports. The main pattern of the emblem is a Chinese character "sea", which echoes the sun in the emblem pattern of OCA above. * * * together constitute Haiyang, the venue of the third Asian Games, and also reflect the coastal characteristics of the beach sports meeting. At the same time, the overall shape of the main picture is like flame and sea water, which vividly reflects the characteristics of the beach sports meeting. The emblem highlights the 3S (sunshine, beach and sea) elements of coastal tourism, correctly locates the characteristics of coastal tourism, and reflects the unique charm of 3rd asian beach games as a host city.
The main figure of the emblem outlines three sports postures: beach volleyball, beach football and swimming with the charm of lines. The three movements are full of strength, passion and beauty, showing the athletes' fighting spirit, youthful vitality and the beauty of sports. At the same time, like a happy and harmonious family playing happily on the beach, it embodies the harmonious and beautiful picture of "family"! The yellow pen below the emblem symbolizes the golden beach, and together with the touching human posture and bright sunshine, it constitutes the image and wonderful scene of the beach sports meeting, which embodies the unique charm of sunshine, passion and fashion in beach sports. The main pattern of the emblem adopts the ingenious design of "one stroke", which gives people a unique visual feeling and highlights the artistic appeal of the design.
The slogan of the 3rd Asian Games is "Happy Together", and English is "Sharing Happiness". As the theme slogan of 3rd asian beach games, "Happy Together" embodies the harmonious concept of harmonious coexistence between man and nature, and expresses the beautiful wish of harmonious coexistence between man and nature. At the same time, it also embodies the theme of the Asian Games-happiness. Asha Games is a happy party. Participating in beach sports means choosing happiness. Through Asha games, people can get together happily, and at the same time, the happiness of participating in Asha games will be preserved and recalled forever. In the form of expression, "Happy Together" broke through the neat form of the slogan of the previous sports meeting. Using a meaningful short sentence as the slogan is more in line with the free and romantic characteristics of the Asian Games and easier to arouse people's memories.
The concepts of the 3rd Asian Games are "ocean charm, sunshine, passion and fashion" and "beach sunshine, passion and fashion". This concept most aptly and vividly reflects the characteristics of the Asian Games, as well as the preparation direction and objectives. Among them, the initial combination of "Haiyun Sunshine" is Haiyang, the host city of the third Asian Games, which also reflects the natural geographical advantage of Haiyang in hosting the Asian Games. "Passion and fashion" is the overall guiding ideology and organizational goal of Haiyang in organizing the Asian Beach Games, and it also embodies the charm and characteristics of beach sports.
On June 65438+February 65438+September 2008, the Organizing Committee of Haiyang 20 12 held a press conference in the Great Hall of the People in Beijing, soliciting ideas, slogans and emblems of the 3rd Asian Games at home and abroad, which received enthusiastic responses from domestic experts, scholars, designers and enthusiasts. By March 9, 2009, * * had received 735 application works, more than 5,000 concept works and more than 2,000 slogan works from 3 1 provinces, municipalities, autonomous regions, Hong Kong, Macao and Taiwan and the Netherlands. After entering the evaluation work, it has gone through four stages: preparation, selection, modification and approval. After repeated discussion, research and evaluation, the winning entries were finally determined, which were reviewed and approved by the OCA plenary meeting held in Singapore on July 3.