If Honda Civic opens the digital age of Model A, then Roewe 550 is an independent model that will carry digital entertainment to the end. Digital smart car is the slogan of Roewe 550. Think about how many users were excited about a digital dashboard of Civic. Today, the brand positioning proposed by Roewe 550 is a bright spot in the increasingly competitive A-level market. PK, a model of digitalization in those days, is now the absolute king of the digital age. This is definitely a PK war that can make people linger. The following is a comparison of the positive and negative information, quality, maintenance, service and fuel consumption of the models that have a great influence on the maintenance cost of the owners in the later period, plus the comparison of space, power, control and price, to give you some valuable reference suggestions. Model introduction: Honda Civic: From the appearance, the unique streamlined body of Civic is enough to make people feel excited. Civic Civic Civic humanized design of indoor space, enough to easily ride five people. Complete audio-visual system, realistic entertainment effect as if you were there. Carefully create the perfect driving experience for all details. The dimension of the new Civic Civic is 4500 mm *1755 mm *1450 mm, and the wheelbase of 2700mm makes its internal space suddenly open, spacious and comfortable. The leading design of humanization and technology is vividly displayed on the new Civic model. The dashboard adopts the digital multi-level avant-garde design of discrete speedometer and tachometer, and the overall style is greatly improved. Roewe 550: Roewe 550 aims at the car demand of a new generation of domestic consumers in shape design, and dilutes the retro style of traditional British cars. However, its internal lineage still inherits the excellent DNA of British cars, and continues to develop and innovate. In particular, the two traditional core values of "power" and "control" pursued by British cars have been well continued in the performance of Roewe 550, reflecting the latest design concepts and technical standards in Europe. Innovatively applying a large number of world-leading digital technologies to the automotive field is an important embodiment of the new design of Roewe 550. While other models are still pursuing CAN-Bus, Roewe 550 has achieved more accurate integrated control through the world-leading "Double Bus Digital Intelligent Car Butler System". 1. Comparison of positive and negative information: (Source: a car word-of-mouth aggregation platform, 3 15TS) The manufacturer's rhetoric is not as impressive as the consumer's own experience. Civic and Roewe 550 are the competitive levels for military strategists, and Roewe and Civic are obviously strong impact models in this market. As can be seen from the data below, consumers are still worried about the product quality of Roewe 550. On the one hand, they obviously have doubts about the performance of their recalibrated engines. Chen Da searched "Decryption of Roewe Engine" through Google, and found as many as 38,000 records, most of which were voices of doubt. Although there are not many complaints about Civic, we still need to pay attention to some details. Chen Da has received more than 65,438+00 Civic owners' reports of abnormal noise from the wipers. Although the new car has solved the problem by improving the technology, the old car owners still suffer from abnormal noise. Because there is no complaint about Roewe 550 on 3 15TS, there is no word-of-mouth list, but from the data analysis of a car word-of-mouth platform, I believe everyone will be more inclined to win this round for Civic. Remarks: The word-of-mouth score of 3 15TS is calculated by the recognition of the brand's handling results of each complaint, and then weighted. The higher the score, the higher the trust of consumers. The complaint volume of 3 15TS is weighted according to the actual complaint volume on the website. In other words, the higher the value, the more complaints the owner has. Second, sales confidence (data source: China Passenger Car Federation) The sales volume of Civic is relatively good from the chart, and it should rank in the top five among compact models. For a model that has been on the market for more than two years, this should be considered a good result. However, Roewe 550 went on the market in June 19, and only one month later, it was revealed that dealers all over the country were required to suspend delivery due to quality problems, which also caused quite a stir in the industry. Roewe also strengthened quality control and improved quality problems during this period, so it would be more appropriate to set the real listing date of Roewe 550 in August, which is why Roewe 550 is only sold in August. A digital intelligent self-owned brand car has a huge market promotion in the early stage, and it also generally reflects that consumers do not recognize it. So this round, Civic won by a big advantage.

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