Official Spokesperson-Yi Song
Today, the "Cheongsam Goddess" finally revealed the answer. On February 25th, 65438, Fantasy of Chang 'an officially announced their mysterious spokesperson-Yi Song!
Click on the major platforms to search for the keyword "Yi Song", and the content related to cheongsam accounts for a large proportion. Some people call her a "pretender", and with the role of Yu Manli, she quickly rose to the public eye. It is this kind of participation experience that makes Yi Song known as the "Cheongsam Goddess". Judging from the poster information officially released at present, Yi Song has continued the public's expectation of its ancient costume image in the near future, wearing antique costumes and holding the gourd in "Chang 'an Fantasy", which is lively and vivid, and also announced that it has become attached to "Chang 'an Fantasy"!
Why did Changan Fantasy choose "Yi Song" as its spokesperson? As a mobile game with the background theme of the Tang Dynasty, the choice of spokesperson is bound to be able to control the image of ancient style. However, limited by this, there are still many choices. Why does Yi Song stand out?
Throughout recent years, major game manufacturers have made great efforts in the choice of "spokespersons". Compared with the rude way of "who wins by fire" in the early years, today's game manufacturers pay more attention to the coincidence and fit of brand image; For example, a series of advertisements, such as "If you are a brother, cut me off", which have been talked about so far, are the models of the industry in marketing communication. Donnie Yen, Nick Cheung, Louis Koo and other popular stars are shouting slogans such as "At first, there was only one knife and one dog, and all the equipment was picked up", "If you are a brother, cut me" and "I am a scum", which are still widely circulated in the public circle.
Therefore, back to the topic of why Yi Song was chosen as the spokesperson, it must be that "Changan Fantasy" took a fancy to the coincidence and fit of the spokesperson and the brand image, as well as the precise positioning of the user group; Although Yi Song is not a "new generation" in the entertainment circle, she has a kind of "little sister next door" kindness, which invisibly narrows the distance between young users and her, from 20 15 as the ill-fated Yu Manli to 20 19 as the "crazy brother" Fan Ruoruo, and then she is skilled in business and has a good husband. She gives the public the same feeling as the relaxed, cheerful and energetic game experience of Chang 'an Fantasy, which is loved and yearned for by contemporary young people. And her strength and face value are the same as the face that Changan Fantasy wants to present to the public, and she is a suitable spokesperson for Changan Fantasy!
Of course, at present, the official information released is limited, and it is expected that more spokespersons will surprise players when Changan Fantasy is launched in the public beta on February 27th, 65438. Players can also pay attention to the official number of the same name and get relevant information at the first time. At that time, the activity of "Divide 20w Pure Gold Gourd" lasting for several days will also be closed, and the winners will be announced on the day of public beta. If there are still players who haven't participated, you can grab the tail of the event and go to the major booking platforms of Chang 'an Fantasy: Chang 'an Fantasy official website, official Weibo, official WeChat account, Tik Tok, and Billie Billie to make an appointment. In addition to pure gold gourd, there are PS5, IPhone 14promax.
Finally, on February 27th, 65438, you "Soul-bending Masters" are going to join hands with Yi Song's Fantasy of Chang 'an and Let's Tell the Story of Fantasy of Chang 'an and Catch Demons together!