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The Spiritual Culture of Jiannanchun Liquor
The spirit of "Jiannanchun": unity, high quality, pioneering and innovation.

The development goal of "Jiannanchun": By 2000, the company will realize an operating income of 2.5 billion yuan and a tax profit of 700 million yuan, fully enter the capital operation, and build a large enterprise group with cross-industry, cross-region, cross-ownership and transnational operation; Build a hard-working workforce that adheres to the Four Cardinal Principles, is open to the outside world, and has socialist consciousness.

The management principles of "Jiannanchun" are "three offers", "three pursuits" and "three rules".

"Three-provision" means providing more profits and taxes for the country, providing satisfactory services for users and providing conditions for the improvement of the lives of employees in enterprises;

"Three pursuits", that is, seeking new markets, new development funds and new technologies;

The "three laws" are legality, trustworthiness and mutual benefit. The business philosophy of "Jiannanchun" is to survive by quality and develop by variety.

"Jiannanchun" factory management policy: rely on workers and set up factories according to law. The factory spirit of "Jiannanchun" is unity, enterprising, civilized and disciplined.

The work style of Jian Nanchun is rigorous, meticulous and accurate. The public relations principle of Jian Nan Chun is neither humble nor supercilious, and it is polite and generous.

People's views on merits and demerits in "Jian Nanchun": rewards and punishments are clear, rewards and punishments are based on merits, and there is no fault in doing nothing.

"Jiannanchun" people's professional ethics: loyal to their duties, strict control, pay attention to credibility.

Moral quality of "Jian Nanchun" cadres: fairness and decency.