Our name

Ebay Yi Bei is a combination of Yi Bei and Yi Bei. Ebay was founded in August of 1999, which means "the pleasure of trading". "Yi Bei" is taken from Yi Bei Company, the most successful e-commerce website in the world. The combined names of the two companies imply the strong cooperation between China and the world's leading e-commerce websites. The name conveys to users that we are an online trading platform that is both China and the world, that is, local and global? .

Our company

Ebay Network Information Service (Shanghai) Co., Ltd. and Shanghai Ebay Trading Co., Ltd. were established in August 1999, and both operate in Yi Bei. In March 2002, Yi Bei received a capital injection of US$ 30 million from Yi Bei, the largest e-commerce company in the United States, and formed a strategic partnership with it. In June 2003, Yi Bei received an additional investment of US$ 6,543.85 billion and became a member of the global family of Yi Bei. In July 2004, Yi Bei launched a new brand "Yi Bei Yi Bei"? .

Our service

Ebay Yi Bei is an online transaction service provider, commonly known as "Nanjing Road on the Internet" or "Wangfujing Street on the Internet". Individuals and enterprises can sell their products directly to consumers on Yi Bei Yi Bei. Any consumer who can surf the Internet and understand Chinese can also choose products sold by different sellers on Yi Bei without time and geographical restrictions. At the same time, Yi Bei eBay has been committed to various partners, such as joint payment, to provide buyers and sellers with a more perfect trading experience? .

Our development

As of June 30, 2004, there were 6.9 million registered users in Yi Bei. Nearly10 million products have been registered in Yi Bei. In 2003, the total transaction volume reached 654.38 billion yuan, and in the second quarter of 2004 alone, the transaction volume in Yi Bei reached 500 million yuan. EBay Yi Bei has not only become an indispensable economic entity in the field of online circulation in China, but also the largest Chinese online trading platform in the world? .

Our goal

To provide an online trading platform that is not only China's, but also the world's, local and global, so that anyone can effectively buy and sell all kinds of goods.

Yi Bei: Global Online Market

Established in September 1995, Yi Bei (Nasdaq: ebay) is the world online market? A diverse community of individuals and small businesses sells goods and services. Today, the Yi Bei community includes more than 100 million registered members from all over the world. People spend more time in Yi Bei than any other online website, which makes it the most popular shopping destination on the Internet.

delegation

Yi Bei's mission is to provide a global trading platform where almost anyone can trade anything.

market

On average, there are millions of goods in Yi Bei every day. People come to Yi Bei to buy and sell thousands of items, from collectibles such as trading cards, antiques, dolls and household items to practical items such as used cars, clothes, books and CDs, and electronic products. Buyers can choose to buy items by auction or at a fixed price through the "Buy Now" function.

People from all over the world trade in Yi Bei. At present, Yi Bei has local sites in Australia, Austria, Belgium, Canada, China, France, Germany, China, Hong Kong, India, Ireland, Italy, Malaysia, the Netherlands, New Zealand, Poland, the Philippines, Singapore, South Korea, Spain, Sweden, Switzerland, China, Taiwan Province, the United Kingdom and the United States. In addition, by investing in MercadoLibre.com, Yi Bei also has business in Latin America.

Yi Bei provides a variety of educational tools, functions and services, enabling members to conduct transactions on the website quickly, safely and conveniently. These services include PayPal online payment, Secure trading tips, and a developer program for community members who want to develop their own technical solutions.

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2.taobao.com

Taobao (www.taobao.com) is a leading online platform for personal transactions in China.

Founded by Alibaba, the world's best B2B company, with an investment of 450 million yuan, it is committed to building the world's largest personal trading website.

Taobao, as its name implies-there is no treasure that cannot be found, and there is no treasure that cannot be sold.

Since the establishment of 10 in May, 2003, Taobao has quickly occupied the leading position in the domestic personal trading market in a short period of half a year, creating a miracle for the development of Internet enterprises and truly becoming the best online entrepreneurial platform for individuals interested in online trading.

Taobao advocates an honest, lively and efficient online trading culture.

While creating a safer and more efficient commodity trading platform for Taobao members, we also wholeheartedly create and advocate a family-style cultural atmosphere of mutual assistance, so that everyone who trades on Taobao can trade more quickly and efficiently, and make more friends while trading, which has become the first choice for more and more netizens to start businesses online and make friends with chambers of commerce.

The establishment of Taobao provides a better personal trading place for domestic netizens. With its rapid development and unique culture in the field of personal transactions, Taobao was awarded the honor of 10 as the best investment in China by the Financial Times and Sohu in 2003.

MSN cooperates with Taobao to expand the online shopping market.

Taobao was named the first Internet sponsor of Moto GP 2005-04- 13.

The new homepage of Hong Kong Street is hot! 2005-0 1-20。

The first batch of yellow mandarin jackets were finally distributed to reward Taobao people who made outstanding contributions to the development of Taobao! 2004-0 1- 18。

On September 23rd, 2003, Ms. Yumiko Araki, who plays the heroine of Volleyball Woman, and her party visited Taobao.

Hero Jin Yong visited Taobao. 2004-04- 10。

Beijing International Radio and Television Week Movie and Television Classic Props and Star Meeting Activities 2004-05- 16.

Taobao, 2 1cn signed an agreement to jointly build an e-shopping giant.

Taobao and E Times Weekly Press Conference of Hangzhou Daily Newspaper Group 2004-04-03.

Taobao announced its full cooperation with the 2005 New Year film world without thieves.

Taobao was selected as the first "Top Ten IT Market Planning" of the Financial Times in 2004 -0 1- 12.

Mayor Mao of Hangzhou inspected 2003-12/4.

Taobao moved: the lakeside era officially ended, and Taobao entered the Huaxing era 2003- 12-0 1.

Speech at Uncle Fortune Informatization Forum-Taobao is the best platform for college students to practice! 2003- 10- 1 1。

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compare

First article

① Homepage

Yi Bei's homepage is simple and generous, giving people the impression that it is authoritative, cool and large-scale. The tone of the color is neutral and suitable for a wide range of people.

Taobao's homepage uses a very Q way to please people, and warm colors are used in many places. Although the overall layout is not far apart, Taobao gives people the feeling of being kind and caring.

One more thing, entering the home page of Yi Bei community gives me the feeling that I have entered Taobao.

② Convenient for users.

Generally speaking, in terms of commodity classification, search and trading, the performance of both parties is basically the same, and I think most trading websites are similar to this layout.

What needs to be mentioned is the incidental products of both parties, that is to say, the incidental product provided by Yi Bei to users is "Yi Bei Assistant", while Taobao provides "Taobao Want Want". Obviously, these two softwares are completely different. The function of "Yi Bei Assistant" is to provide more convenient loading service for sellers, while "Taobao Want Want" puts its function on the platform of instant messaging, which is mutually beneficial to both buyers and sellers. Some people may say that it is easy for buyers and sellers to reach an agreement and avoid handling fees, which is a deadly weapon for trading websites. At that time, don't forget that Taobao was still in its early days, and most sellers were absent-minded. If the seller is eager, he will not avoid any reasonable expenses. And Taobao is now in the period of preferential free policy. If one day a senior seller of Taobao can be compared with Yi Bei, then his Taobao Want Want beta will change accordingly.

③ Shopping

Because I came late, I didn't see the free shops in Yi Bei with my own eyes, but I saw the paid shops. Judging from the layout of the two stores, they basically belong to the same type, but in my opinion, there is no advantage at all, perhaps because of the limited network resources. Basically, there are many words and few pictures in the stores, except for passing a picture and choosing a color, which can hardly reflect the personality. At this point, neither side can break through this framework.

④ Forums and communities

I found that many people have commented on this. The community on the Yi Bei gives people the feeling that it is a mess, just like an embryonic house, without any decoration. The forums on Taobao are clearer and clearer, and many theme color blocks are used, making it easier to find posts or browse.

One more thing to mention is personal signatures and pictures, which are only available in Taobao, which is also one of the more attractive features of Taobao Forum. Don't forget, the number of views on the website is basically composed of sellers. Professional buyers don't have to go shopping online every day, and they don't have any worries, but sellers need to visit their stores and forums every day to see what's new. (Unless there are special reasons or irresponsibility) So, in my opinion, in fact, 70% of potential buyers are sellers, and sellers can complete the conversion of buying and selling identities within 1 minute, but buyers can't. If there is a more attractive store publicity map under the forum post, it will automatically connect you to your store, and the click-through rate will inevitably rise. This is much better than just looking at the name and not knowing what to sell.

There is also that every seller who opens a shop in Taobao has his own domain name. Although this is only a small convenience, it is also more attractive.

⑤ Summary

Having said that, it seems that everyone is saying good things about Taobao, hehe. In fact, the fact is that the waves behind the Yangtze River push the waves ahead. When Taobao builds its website, it will inevitably analyze and compare every link in Yi Bei. It is certainly better than Yi Bei, but Yi Bei has also made some moves recently. We will study and compare it when it is finished.

The second article

First of all, from a commercial point of view, Yi Bei follows the law of commodity competition better than Taobao. It can be said that Yi Bei fully embodies the principle of "no father and son in shopping malls" in business competition, and everything operates according to market norms, while Taobao is more like a dating website, and more transactions are conducted offline in various ways, rather than taking pictures of commodity transactions in form. Maybe, some people will say meow meow, so why don't you go to Yi Bei and stay in Taobao? Meow meow's cat house is unique in itself. This is a shop where friends buy and sell, so Miaomiao doesn't go to Yi Bei. The little snowball branch in Taobao is also a good friend of Meow Meow's.

If Taobao wants to surpass Yi Bei, Meow Meow's feeling is: Taobao should standardize management like Yi Bei faster. Since Taobao has provided an online shop platform, it is now operating under the slogan of "human touch", but shopping malls are shopping malls. Want to develop, want to attract more buyers and sellers, want to let everyone get tangible benefits, the slogan of "human touch" is not correct for Taobao (I personally feel), because I am human touch. So I know that if we talk about human feelings, it will be difficult to develop. For meow who is not self-motivated, human feelings are ok, but for a big website like Taobao, "ruthless system and friendly operation" is the real way out.

What Taobao should do now is to standardize the system as soon as possible, put an end to offline transactions as far as possible, and return all the transactions to the store, so as to really increase the volume of transactions between buyers and sellers and make Taobao famous, otherwise many people who come to Taobao come for the forum, not for the goods. But to be honest, I like Taobao's forums. Xixi

Secondly, as far as buying groups are concerned, the buyers in Yi Bei are diversified, and the goods in the store are also diversified, which is related to its long history. Taobao buyers tend to be younger, and many shopkeepers are very young. Commodities tend to be fashionable, and the types of commodities are relatively concentrated. The operation from buyer to seller tends to be immature, and perceptual operation is more than rational operation. Taobao's current interface also makes it particularly difficult to find things. After seeing the big sellers posting gifts, to be honest, Meow Meow never knew how to find them except for a few commodities on the publicity page.

Third, in terms of fees, Taobao is now free, which is where everyone criticizes Yi Bei the most in the forum posts. Everyone is unanimously opposed to the increase in fees in Yi Bei, saying that Yi Bei is black. But from the operation of a website, I think people in the IT industry should know how many people are needed to support a good website from hardware to software and how much it costs to operate. A free meal is not that delicious. This is why Miao would rather spend thousands of dollars a year to maintain her website than open a free shop. If you want to be free, you have to pay. Now Taobao provides free lunch for everyone. Because of Alibaba's support, it is ok under the condition of low traffic, but with more and more people, hardware and software have to keep up. I think Taobao operators will definitely consider the cost. It may be free for three years. What will happen in three years?

Perhaps my article will arouse public anger under the voice of Taobao Forum "I like Taobao and believe in Taobao". Meow meow also likes Taobao. After all, it provides a forum for Meow to share the experience of opening a store, so Meow said so, just hoping that Taobao will be better and everyone will be better.