First, get rid of the mediocre brand image. The competition is fierce. In a melee, the mediocre and universally applicable brand image is the root of failure, just as most enterprises are positioned in honesty. There is no difference, no characteristics, no vitality. We help enterprises develop brand image, inspire spirit at home and win respect abroad.

Two. Activate the brand. Under the market-oriented and competition-oriented pattern, it is an important challenge for state-owned enterprises, which were once dominated by some monopoly ideas and influenced by some planned economies, to get rid of overstaffing, leaning on the main body, strengthening the army and boosting morale. The basic idea of our service is to change from the inside, which leads to the change of consumers' cognition and surprises the market. A brand-new brand full of vitality is our common pursuit.

Three. Brand leap. Many powerful brands are in the corner, and many brands with great development potential are in the field. From a local brand, a regional brand to a national brand, we must face new consumer groups and put forward new reasons for buying. Just like Yanjing Beer, its freshness, cheapness, availability everywhere and local goodwill towards Beijing consumers all disappeared when it went to the whole country, so it should be said to consumers all over the country that it is royal and noble. We help you find the supporting point of prancing.

Four. Establish a brand family. What is the image of the big group, which sub-brands should be close to the group brand and which should be away from it, and there is even no shadow of the group brand. Just like "Tongrentang" is used to endorse "Goubuli", steamed stuffed buns all feel medicinal value. Through our overall brand architecture thinking framework, the family relationship is clear and the structure is reasonable.

Verb (abbreviation of verb) promotes brand value. Enterprises like high brand value, but they don't understand where brand value comes from. Through our advanced brand value measurement system, we can guide enterprises to construct brand value reasonably.

Do outsiders have to pay for using our brand? Is there a charge for using the brand within the group? Is there a phenomenon that the brand is dominant, used by thousands of households and even abused? How do I pay for it? What is the payment standard? More importantly, in order to clarify the financial significance of brand value, our company's original brand capitalization strategy allows enterprises to implement brand value through three modules.

Intransitive verbs strengthen brand management. Does your company have a brand manager? What is his main duty? Is power big or small? Is this position in the legal department? Office? Advertising department? Still. . . . . . Is the operation smooth and reasonable? We provide you with the best brand management model in the world, define the principles and processes of the main contents of brand management, and conduct comprehensive and harmonious management of brand management from the perspective of internal and external balance.

B organization

First, today's institutions will gradually go to the market tomorrow. Slow pace, low efficiency, politicized management and poor life will all change. We use the method of enterprise competition to guide institutions to raise the sword of the brand and smile with brilliant profits.

C government

I. Local governments. A city should be a brand. However, our brand pictogram is very vague. Except for a few cities with famous natural scenery, most cities are more sexual and less sexual. Create a distinctive brand image, let the general secretary see it, let Chinese and foreign tourists flow in an endless stream, and need professional brand consultation. There are senior party and government officials and excellent brand experts in our team. It is characterized by practical and efficient brand building, rather than staying on slogans and slogans.

Two. Government departments. Some departments need new vitality and new thinking to serve citizens and enterprises. We have created brand tools to help departments improve their image and efficiency.