On April 20 12 18, the slogan was announced in the press release before the countdown celebration of 100 held by the London Olympic Organizing Committee at the National Royal Botanical Garden. This slogan reflects London's commitment to the world when it bid for the Olympic Games. The slogan will appear on all Olympic licensed products and all printed materials and publications. See: 20 12 London Olympic Games emblem.

The emblem was designed by design company olins and cost 400,000 pounds. On June 4th, 2007, the emblem of 20 12 London Olympic Games was officially announced. The emblem has no traditional symbols or colors of London, which has caused widespread controversy. The emblem is also the first time in the history of the 100-year Olympic Games that the Olympic Games and Paralympic Games use the same emblem.

The emblem symbolizes vitality, modernity and flexibility, reflecting a brand-new and colorful world. In this world, people, especially young people, are no longer in a static state, but armed with new technologies and new media networks.

The emblem has four colors (pink, orange, blue and green), and different colors can be used according to the needs of different occasions. The number 20 12 is the main body, including the Olympic rings and the English word London. See: 20 12 wenlock, the mascot of the London Olympic Games.

20 10 On May 20th, 20 12, the organizing committee for the London Olympic Games announced wenlock, the mascot of the London Summer Olympic Games.

Wenlock, based on the passionate Sarup sheep, has a yellow light sign on its head, which symbolizes London's iconic taxi. Wear the Olympic friendship bracelet, representing the five colors of the Olympic Games. The purpose of big eyes is to witness every place you have been and everyone you meet.

Wenlock, created by children, will connect children with sports, tell proud Olympic stories and help children grow up healthily. See: 20 12 London Olympic torch.

Designed by Londoners Edward Barber and Jay Osgby, * * * carved 8,000 rings, which implies a tribute to the life achievements of 8,000 torchbearers. This is the first time in the history of the Olympic Games to add the human factor to the torch, which shows the innovation of the London Olympic Games.

The torch of the 20 12 London Olympic Games is all gold with a triangular design at the top, which is the first triangular torch in Olympic history. The triangle symbolizes the slogan of "Faster, Higher and Stronger" in the Olympic Games. Moreover, the non-circular torch feels better and is easier to be held by torchbearers. 2065438+0 1 On July 28th, on the occasion of the countdown to the London Olympic Games1anniversary, the London authorities released the 20 12 London Olympic Games medal design in Trafalgar Square.

20 12 London Olympic medals were designed by British artist David Watkins. The medal is 85mm in diameter and 400g in weight, which is higher than most previous Olympic medals and the heaviest in the Summer Olympics.

20 12 The Greek goddess of victory standing with wings on the obverse of the medals of the London Olympic Games and the Panathinaiko Arena in Greece are uniformly stipulated by the International Olympic Committee. The back of the medal is an abstract design, with the London Olympic Games "20 12 logo" engraved in the middle and the winding Thames next to it, symbolizing the beating pulse of London. See also: survival

20 12 On June 27th, the new single "Survival" by British rock band Muse was designated as the official song of London Olympic Games in 20 12, and made its debut in BBC.

2065438+02 From July 27th to August12nd, "Survival" will be played at the athletes' admission and award ceremony. The official version of MV specially edited the wonderful moments in previous Olympic Games, showing the Olympic spirit of "higher, faster and stronger". The original time type of the song is "Survival" 2065438+June 27th, 2002, Muse (British Rock Band) 201year 165438+20021October 22nd, and the London Olympic Organizing Committee announced 20/.

● Volunteers' uniforms are inspired by British culture and tradition, drawn from British guards' uniforms, 1948 London Olympic Games, wimbledon championships, etc. , and added some British quirky and modern elements. It is characterized by deep purple with poppy red collar and cuffs. This unique color combination makes volunteers easy to distinguish in the crowd. Volunteers' uniforms are also unique in collar tailoring and epaulettes. Medical staff will wear white epaulettes, team leaders will wear red epaulettes, and anti-doping workers will wear green epaulettes.

● The logo on the front chest and back of the staff uniform coat is detachable.

● The uniforms of technical officials are also based on the British tradition, adding modern design elements, including carved buttons engraved with Big Ben and Parliament House, embroidered lapels, linings printed with London landmarks, etc.

The uniforms of volunteers and technical officials are made of environmentally friendly materials. Polo shirts and jackets worn by volunteers are made of 100% recycled polyester, and bags and kettles are made of 100% recycled materials. Jackets and shirts worn by technical officials also contain recycled polyester fibers. The production process of uniforms also aims at reducing greenhouse gas and waste emissions, and suppliers and manufacturers must operate according to the environmental standards required by the London Olympic Organizing Committee.

Volunteers and technical officials of the 20 12 Olympic Games began to receive uniforms in April and June of 20 12 respectively.