Ceramic Tiles 1 Event Planning Scheme I. Event Theme
Red man rally will save money to the end.
Starscream tiles 5. 1 national linkage great passion
Second, the purpose of the activity
☆ Enhance brand awareness through promotion.
☆ Carry out channel offensive in an all-round way through promotional activities to achieve sales targets.
☆ Promote dealer's retail performance, deal with overstock and unsalable products, and optimize inventory structure.
Third, the venue.
Flagship stores, specialty stores and exclusive areas in China
Including the simultaneous development of distribution networks, the main force is the secondary market.
Fourth, the activity time
April 10 to May 8 (5. 1 weekend after 1)
Long publicity time is conducive to multi-level three-dimensional communication and long word-of-mouth marketing cycle.
Verb (abbreviation of verb) activity content
1, the audience dropped by 70%, saving a price.
Select some tiles, small tiles and polished tiles for sale; All other products will be discounted at 60%. (according to the dealer's inventory and local market)
2, warm package, worry and save money
Kitchen (20 square meters wall hanging)+bathroom (20 square meters wall hanging) =2880 yuan. (For model matching, suggest 3 items, inventory, small color or unsalable goods).
Ceramic tile activity planning scheme 2 I. Activity theme
Happy Birthday —— Kelpolo Ceramic Tiles Million Dollars for Luzhou
Second, the activity ideas
Strive to create a perfect building materials event on the occasion of the National Day Golden Week. This time, combining the popularity of the National Day Golden Week, the advantages of brands, the combination of home improvement and the combination of communities, we will gather popularity and improve sales performance. Shops decorate their shops carefully to increase the festive atmosphere.
Third, the purpose of promotion:
Simple and direct efforts to improve sales performance and complete the annual sprint.
Fourth, the activity time:
September 29th-65438+1October 5th.
Detailed rules of verb (abbreviation of verb) activity
Million profit
6.5% discount for audience
Note: except promotional items.
Great gift
Notebook computer, luxury refrigerator, high-end washing machine, etc. -respect for you.
You can get a XXX brand folding bicycle (worth 300 yuan) when you buy Kyle Polo tiles over 3000 yuan.
You can get a XXX brand microwave oven (worth 500 yuan) when you buy Kelpolo tiles for over 5,000 yuan.
Buy Kyle Polo tiles over 8,000 yuan and get a piece of XXX (worth 800 yuan).
If you buy Kelpolo tiles for over 10000 yuan, you will get a set of XXX (value 1000 yuan).
Buy Kelpolo ceramic tiles for over 15000 yuan and get a XXX washing machine (value 1500 yuan).
You can get a XXX brand refrigerator (worth 2000 yuan) when you buy Kelpolo tiles over 20000 yuan.
Buy Kelpolo tiles for more than 35,000 yuan and send a Lenovo laptop (worth 3,700 yuan).
Except promotional items
Note: The specific household appliances should be determined according to the local appliance store.
Special birthday offer
Suggestion: The price of several special bricks is the lowest in history.
Holiday gifts, sent to and from.
During the activity, all customers who buy bricks in our shop will be given a beautiful gift package. Each household is limited to one set until it is delivered. (Gift package: one environmental protection bag, one metal key chain, one fresh-keeping cup, one apron and one multifunctional toolbox)
① "Supreme Service"
② "800 telephone"
Note: Except for special offers; If bricks are purchased during the activity, the return shall not exceed 5% of the purchase amount, and the actual purchase amount shall be discounted for the return and replenishment. Project sales and special products do not enjoy the above concessions.
Suggestions of intransitive verbs on atmospheric propaganda;
1. Material production: single page, poster, X frame, banner, painting, sticking to the ground, hanging flags.
2. Typesetting: All publicity materials should be carefully arranged by all the staff to be neat, in place and beautiful.
3. In-store
The KT board tag of "Celebrating Shi Sheng China's Birthday-Kelboro Ceramic Tiles Million Gift Luzhou" is hung in the store;
A. Post a poster with the theme of activity, put it in the X box (with the picture facing outwards), and put the activity list on the image table;
B, uniformly placing promotional goods piles; Keep the store clean and tidy, and the samples are neatly stacked;
C. All shopping guides must dress neatly and wear badges;
D, do a good job in greening the store and prepare enough drinks such as coffee and milk;
E, create an atmosphere (such as arranging balloons and air goals, hanging posters, etc. ) and play festival music in the store.
4. Outside the store: (in front of the store or striving for a better position in the building materials market)
A, air arch, door head theme banner;
Put up posters on the windows;
C, put a big sun umbrella outside the store or at the main entrance of the market;
D, strive to plant the "Kelpolo" flag around the market (planting early and harvesting late);
E, strive to post the "Kelpolo" sticker in the market;
F, building materials market (supermarket) main entrances and exits, parking lots and nearby bus stops to distribute single pages.
3. Weekend offensive:
Objective: To attract attention, expand influence, form momentum, promote sales and display brands by distributing leaflets and placarding teams.
A. Distribute leaflets (temporary dispatchers are recommended).
B, placard: 4-6 placard teams tour in areas with concentrated market and people flow.
4. During the period, group buying should be launched and community publicity should be done well.
Community publicity; Online publicity.
Seven. Pre-publicity suggestions:
1. Mass media: It is suggested that in the initial stage of promotion, hard, wide and soft texts should be used for publicity in the mass media. Starting from September 22nd, we will publish the soft and hard articles of the event in the most influential local newspapers every week.
2. Outdoor media: Make full use of existing outdoor advertisements to create momentum.
3. Bus media: follow closely the bus advertisements; Banners are pasted on existing bus advertisements.
4. Other media:
Online media: especially in local influential websites, doing hard work or publishing articles and posts.
SMS: community SMS (location), GSM user SMS.
Community communication: in newly-built or sold communities, spray painting, banners, posters and leaflets are hung.
Business circle communication: special publicity is carried out in high-end business circles (shops and office buildings) with dense crowds.
5. Distribute the activity list to various channels through newspaper clippings, building materials market distribution and community distribution;
6. Dealers put in advertisements, and the marketing department supports samples. (Please report the specifications quickly)
Eight, matters needing attention:
1, the new X frame of key stores is displayed in place.
2. The activity ends on time, and no discount will be enjoyed after the expiration.
3. Make a promotion registration form.
Please visit the store for details.
5. The final interpretation right within the legal scope of the above activities belongs to Guangdong Mei Wei Ceramics Co., Ltd. ..
◆ To the dealer:
I. Matters needing attention in promotion
1. Please refer to the relevant terms of the dealer contract for promotional materials and gift support;
2. Please contact the relevant business representative for the unit price of promotional items and gifts;
3. Publicity materials and gifts shall be directly applied to the business representative, who shall go through the formalities according to the company's regulations.
4. During the activity, ask the manager to do a good job of promotion registration. After the event, the promotion registration form and transportation documents should be submitted to the Finance Department for verification. If it is not true, you will be disqualified from participating in the next large-scale promotion activities.
Second, this promotion operation.
1. The dealer directly discussed the settlement of this incident with the affiliated branch.
2. Small gifts and promotional materials of this promotion are included in the support quota;
3. The activity ends on time, and no longer enjoys preferential treatment after expiration;
4. After the activity, submit the promotion registration form and delivery documents to the Finance Department for review. If it is untrue, you will be disqualified from participating in the next large-scale promotion.