The results announced by Porsche show that the Group set four new historical records in fiscal year 2022, with operating income of 37.6 billion euros, up 65,438+03.6% year-on-year. The sales profit was 6.8 billion euros, an increase of 65.438+0.5 billion euros (an increase of 27.4%) compared with the previous fiscal year. In 2022, the delivery of new cars and the net cash flow of automobile business also reached a record high. The return on sales increased from 16.0% to 18.0%.
The era of high profit of luxury cars seems to have ended, and price reduction promotion has become a hot topic in the domestic auto market. However, the core of Porsche's modern luxury brand strategy is still profit first. The "Road 20" plan is the way to achieve the long-term profit target, aiming to make Porsche's long-term sales return rate reach more than 20%.
According to the Report of the Most Valuable High-end and Luxury Brands in 2022 issued by the consulting firm Brand Finance, Porsche has become the most valuable luxury brand in the world. The market seems to have confirmed this honor. Porsche delivered 309,884 new cars to customers around the world in the last fiscal year, an increase of 2.6% compared with 202 1. In FY 2022, the net cash flow of Porsche's automobile business increased from 3.7 billion euros to 3.9 billion euros.
The pursuit of profit makes Porsche have enough strength to carry out electrification strategy, and the pure electric Macan is expected to be delivered in 2024. 7 18 plans to launch a pure electronic version in the mid-1920s. Then there will be a pure electric version of the cayenne. Porsche's goal is that pure electric vehicles will account for more than 80% of new car sales by 2030. Porsche also plans to launch a pure electric SUV based on the SSP Sport platform, which is located in the Cayenne, and may be mainly aimed at China and the United States.
Porsche announced that the third generation Cayenne will launch three upgraded plug-in hybrid derivative models with a new chassis system to balance road performance, long-distance comfort and off-road capability. Porsche strives to achieve net carbon neutrality in the entire value chain by 2030, including the net carbon neutrality of pure electric vehicles in the future. In 2022, the eFuels synthetic fuel pilot plant invested by Porsche and its partners in Chile has been put into production.
In 2022, Porsche took another step forward in its digitalization process. Porsche Digital Technology, Manhep Management Consulting Co., Ltd. (MHP) and Porsche IT department cooperated to form a flexible digital home.
In fiscal year 2022, the earnings per share of Porsche common stock was 5.43 euros, and the earnings per share of preferred stock was 5.44 euros. In FY 2022, the Executive Board proposed to pay a dividend of 965,438+065,438+0 million euros to the annual general meeting of shareholders. In addition, the extra dividend of the preferred stock is Euro5 million, totaling Euro9,654,380,600, which is equivalent to the dividend of Euro65,438+0.00 for the common stock and Euro65,438+0.065,438 for the preferred stock.
In 2023, Porsche has two important celebrations, including the 75th anniversary of the Porsche sports car and the 60th anniversary of the birth of 9 1 1. In June this year, Porsche will return to the 24 Hours of Le Mans, and the newly developed Porsche 963 will make this classic race more attractive. Being able to achieve breakthroughs in many fields under the poor external environment, Porsche's ability to "get things done" is worth learning from peers.
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