1985 65438+1October 18, Shennan crossed the rainbow and officially started the retail business.
1993, crossing Rainbow, it entered the "Top 100 Retailers in China" with sales of 280 million, total profit of 30.08 million and per capita sales of 536,000 yuan, becoming the only retail enterprise in Shenzhen.
1994 65438+ 10 formulated the management policy of "quality first, customer first" and adhered to the management characteristics of "excellent quality, complete variety, reasonable price and fast service".
In July, 1995 was introduced into CI system to integrate and enhance corporate visual image, behavior and concept.
1995 the computerized management system of commercial POS, which integrates purchasing, sales, goods adjustment and inventory, was put into use on Rainbow. In September, a comprehensive information processing system integrating network, communication, business information and gift card technology was officially put into use, and it crossed the rainbow and began to enter the ranks of scientific management.
1998 In May, the first online shopping mall in China opened in Rainbow, creating a new shopping model in China.
1999 65438+ 10 month, passed the ISO9002 quality certification successfully, and became one of the pioneers of retail industry in Guangdong province and even the whole country.
65438+1July 3, 19991day, Shennan Rainbow resumed its business in an all-round way, covering an area of 20,000 square meters. It became the first large department store in Futian District, Shenzhen, integrating shopping, catering, entertainment and leisure, and it was also an important symbol of the transformation from a traditional department store to a modern department store on the rainbow.
On April 29, 2000, the first chain branch, Dongmen Yuerainbow opened, and Yuerainbow embarked on the road of chain development.
On June, 2002 10, Nanchang River crossed the rainbow, and the first chain store outside Guangdong Province opened. In September of the following year 12, Phaeton Xiamen opened on the rainbow. The successful opening of cross-regional chain stores has laid a solid foundation for the development of cross-regional chain stores of Crossing the Rainbow.
In June, 2002, Rainbow Logistics Center covering an area of10.8 million square meters was completed and put into use, which provided a strong guarantee for the development of Rainbow.
On March 29th, 2003, the Rainbow Training Center was formally established, and began to build and implement the training system on Rainbow.
On June 65438+1 October1day, 2005, Dongguan "Above the Rainbow" opened, marking the entry of "Above the Rainbow" into the Pearl River Delta region outside Shenzhen.
On September 28, 2006, Jiaxing opened on Rainbow, marking its March into the Yangtze River Delta on Rainbow.
On July 28th, 2006, Rainbow signed a sales agreement for some properties in Atlantic Seaview City, Xiamen City, Fujian Province, which was the first time Rainbow bought its own property.
On June 25th, 2007, "Feiyue Rainbow Shopping Center Co., Ltd." was renamed as "Feiyue Rainbow Shopping Center Co., Ltd.".
On July 26th, 2007, at the 10th anniversary celebration party of Shenzhen Retail Industry Association, Rainbow Mall Co., Ltd. was rated as "Top Ten Famous Brand Shopping Mall", managing director Lai was rated as "Top Ten People to Promote the Progress of Retail Industry", and former general manager Zhao Luyuan won the "10th Anniversary Special Award" of Retail Industry Association.
On September 25th, 2007, Flying Over the Rainbow won the Shenzhen Mayor's Quality Award, which indicated that Flying Over the Rainbow reached the international level in management and operational performance and became a model of excellent management. Crossing the rainbow has taken another step on the road to building a national first-class chain retail enterprise.
On June 17, 2008, as one of the oldest department stores in Shenzhen, it officially moved into Dingcheng International Building above Shennan Rainbow.
On August 28th, 2008, over the rainbow released a brand-new brand strategy and the latest brand LOGO, refined the brand core values of "affinity, trust and enjoying life", determined the brand slogan of "sharing the beauty of life" and re-integrated the brand name.
On September 23, 2008, at the 2008 Asia-Pacific Summit held in Seoul, South Korea, over the rainbow was listed as a "global strategy implementation star organization". Two days later, Rainbow was awarded the "China Strategy Implementation Star Organization" in Beijing.
On April 25th, 2009, the 34th branch on Rainbow, Beijing Rainbow Department Store, opened, which marked the first step for Rainbow to integrate into the Bohai Economic Circle.
……