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What is the product positioning of MUJI? Can you tell me the product positioning of Muji?
Brand positioning: "simplicity, environmental protection and fashion".

As we all know, the island country of Japan will inevitably encounter an energy crisis, so at that time, Masao Muuchi founded "Muji" and introduced the first batch of brand-free products to the market. The packaging of these products is simple, which reduces the cost and uses the slogan "value for money". . Muji is not so much a brand as a philosophy of life. Do not follow the trend, do not emphasize fashion and personality, and do not raise prices. On the contrary, its products embody a concept of environmental protection, develop goods from the perspective of future consumption, and advocate "simplicity and ease of use". . . . Only this kind of Japanese civilian consumption is very different in China (personal view). But their product positioning is still worth promoting.