However, in order to let foreigners know about China's program model, they must first face the English version of the program name.
Another example is New Songs of China, which was born out of Good Voice of China. After the production team announced the homemade original, they decided to sing! China's English name.
The English names of the two latest programs are both very attractive. The battle of nature, the English name is Next, and it has nothing to do with the name of the program. In fact, the next step is the translation of the program slogan "You are next", but this foreign phrase lacks a lot of connotation compared with the Chinese name.
"Ace to Ace" was published in English as "The Best of the Best" when it was exhibited abroad. In the above cases, this is the most "faithful and elegant" translation.
As early as 20 14, The Good Song of China produced by Canxing was sold to ITV Universal Entertainment, a British company responsible for overseas distribution. According to the producer, this is the first "reality show exported overseas" in China.
However, before the introduction of the tide, few variety shows in China were sold as "model" goods.
As for the export of China model overseas, the situation is not as optimistic as expected. Here we want to clarify a few points:
First, not all programs can form a "production collection".
The concept of "collection" comes from the domestic industry propaganda when The Voice of China was launched. Later, as a singer, I also emphasized the shooting scheme provided by the producer.
Baodian turned a TV program that was difficult to be summarized by intellectual property rights into a "commodity", which provided an effective guarantee for protecting core resources and avoiding homogenization competition.
For example, after the copyright dispute of Talpa, the original copyright owner, in order to protect the copyright of "New Songs of China", Canxing quickly produced a "treasure book" after the program was broadcast, and the pattern authentication document FRS 1 194+0938+29 released by the international organization FRPA/KLOC-0 on October 29th. Therefore, New Songs of China can be promoted and sold in the international market as an original model.
However, not all programs can be "modeled". For example, most outdoor reality shows lack relatively fixed gameplay, and it is difficult to achieve text and intellectual property rights.
Second, not all the "models" promoted abroad can be sold.
Whether it's Ace to Ace, China's new song, or even the latest Battle of Nature, they all claim that most of the news about opening the world market comes from an important stage-Cannes Mip-TV.
This Expo will be used to bring together TV organizations from all over the world to show their most representative programs. In other words, the participants in this Expo do not mean successful "sales", but only successful exhibitions.
CCTV Spring Festival Evening Project
Third, not all the programs sold can be broadcast smoothly.
Just because "Good Chinese Songs" are sold to iTV in Britain and to production companies does not mean that they will be broadcast in a specific way.
However, at the end of 20 16, "Good Chinese Songs" was successfully broadcast on a TV station in Vietnam.
Vietnamese version of "Good Song"
Similarly, this year's "Battle of Nature" by Oriental Entertainment also joined hands with the international group Endemol Shine at the Cannes Spring TV Show. However, there is still a long way to go before they actually produce and broadcast.
Only when a foreign TV station truly broadcasts a TV program originally created by China people will China TV people truly stand up straight.