PUMA is a German sports brand, which puts forward a brand-new slogan: Forever Faster, designs and provides professional sports equipment, and its products cover the fields of running, football, golf and even racing. Puma Group owns brands Puma, Cobra Golf and Tretorn. In 2004, Puma announced that through the cross-border cooperation with BMW Mini, it became the clothing supplier of BMW-Williams Team with the highest voice of winning the championship in F/KLOC-0 in 2004.
On February 20 18, 18, World Brand Lab released the list of the top 500 world brands in 20 18, and Puma ranked 4 14.
Puma Yu 1948 was founded in Herzogenaurach, Germany. Puma, which means Puma in Chinese, is a large multinational company that mainly produces shoes and sportswear in Germany. Founder: Rudolf Dassler.
Rudolph Dassler joined his younger brother Adolf Dassler (nicknamed Adi Adi)' s Dassler company in Herorakh on 1924, and changed its name to Dassler Brothers. 1in the mid-1930s, Dassler Brothers grew into the world's leading brand of sports shoes, with nearly 100 employees and more than 30 styles. After World War II, Dassler Brothers resumed its business, with 47 employees, extracting rubber from canvas and American fuel tanks and making the first batch of sports shoes after the war.
1948, Adolf Dassler combined Adi and Das with their own names, renamed Dassler Brothers Company Adidas, and the two brothers parted ways. His brother Rodolphe Dassler founded PUMA Company, which is in the same direction as Adidas. Both companies mainly produce sporting goods and have become competitors since then.
Fold 1986 joined the stock exchanges in Munich and Frankfurt.
1986 puma joined the stock exchanges in Munich and Frankfurt. Today, Puma has 3,200 employees and its products are sold to more than 80 countries. In 2003, the company's assets reached1200 million euros.
PUMA's shoes and clothes are very popular in hip-hop graffiti culture, both in the United States and abroad. Puma, together with Adidas, is also one of the representatives of hip-hop culture in 1970 and 1980.
Folding has been 63 years old.
Nowadays, sportswear brands with a history of 63 years have a first-line appeal and influence in the world. Puma's 60-year history is written on great sports achievements. Puma accompanied Billy, the king of the ball, to the World Cup finals and Beck, the tennis player, to dominate the Wimbledon lawn. Cooperate with top athletes, constantly pursue the latest technology and make the best sports equipment. Founder Rudolf Dassler founded the German brand Puma on 1948. Puma has been playing an important role in sports for decades. In recent years, it has successfully combined fashion/sports and become one of the favorite brands of young people. Herzogenaurach, located in Bavaria, southern Germany, was an unknown town at the end of 19, and its main economic tradition was clothing industry. However, today, it attracts people's attention because it is the headquarters of Puma, a world-famous sporting goods company.
Fold 1998 to 2003
Puma is the fastest growing brand in the sportswear market from/kloc-0 to 998-2003, with the growth rate exceeding double digits for six consecutive years. Surprisingly, in 2002, Puma's advertising expenditure in the United States was only $3.9 million, while in the same year, Nike's advertising expenditure was $6.5438+$20 million, and Reebok's expenditure was $45.3 million.