Therefore, we begin to understand and sublimate from the product, and establish a new personality of FGN, which is "simple, true and independent". Its brand positioning elements, the famous brand strategy master: Ogilvy, will be divided into five categories: innocence, excitement, competence, education and strength, and its personality characteristics will be subdivided into different faces. For example, Nike belongs to the strong category, characterized by "positive, athletic, not stupid" and so on. I associate the extension of the rich bird's cultural heritage with flying, which brings people a broad mind and unlimited fighting spirit and sublimates it into the ultimate happiness-freedom, which caters to the characteristics of the product itself and the resource conditions of the enterprise. We don't expect to be positioned as cutting-edge products, because international brands need managers and supporting technologies to operate the whole market. We set the personality of the core concept "freedom" to match the rich bird enterprise, highlight FGN's own characteristics, and create its own brand advantage, which is different from other competitive brands.
Wealth represents freedom, and ultimate happiness is freedom. [Brand Director: Wu Risheng often emphasized at the meeting before the proposal] Then, brand positioning should also take into account the interests of enterprises. Behind the "flying" is also the courage and financial resources to return after the struggle. Our principle is that the income must be greater than the cost, and the brand can go far.
Interpretation of the development concept of FGN brand core logo: Free spirituality and flying temperament have created the core logo of FGN. If you put it in the concept of fashion movement, you can feel the carefree and inexplicable pleasure in your heart, which expresses the masculinity of "stimulation, publicity and strength" (see creative explanation).
FGN advocates a new personality of "simplicity, truthfulness and independence", so that consumers can accept the trend of FGN brand style. We take the unique and rich bird cultural background that others can't emulate as the brand extension, and finally expand the fashion sports industry with the brand readable part, forming a unique expressive force and impact, deepening the full vitality contained in the FGN visual part, forming the individual's worship of the mother, and supplementing the infinite energy between heaven and earth.
We think and seek the concept of sports from the brand breadth, depth, brand mission, symbol, the future of the world and mankind, and firm confidence, so that FGN can walk out of the limited stage, soar in the high world, and welcome the first shine with open wings.
Spiritual slogan: Chinese: Freedom is like the wind English: Running with FGN
If you add music, only jazz, which pursues freedom, can match it.
This is a rapidly changing world. Fashion sports culture has no national boundaries and no reason. It is the traction of ignorance that leads us to fly freely.
The concept of "freedom", the core value of the brand, is unique and compatible with many products. Service R&D is the interpretation and extension of this concept, forming the unique value and brand connotation of FGN.