Eight books that novice entrepreneurs must read 1. Mengniu nei department
I remember this book borrowed from Tianjin Library. I have read it several times. Later I recommended it to a friend. After reading this book, he invested to set up his own factory. Now his products are sold all over the world and are competing with the world's top 500 enterprises. A classic marketing case inside Mengniu is that millions of ice cream have crossed the Yangtze River, and the advertisements of Hohhot bus stop signs have all become advertisements of Mengniu overnight. Niu Lao is the pride of the people in Inner Mongolia, and he is an example for entrepreneurs in China. After reading this book, I realized that there is a master behind Niu Lao, and that is Sun Xianhong. Mengniu Insider is a marketing book, an epic of corporate culture and a textbook of entrepreneurship.
A book for beginners. Alibaba's Myth Ma Yun's Beautiful World
200 1, Alibaba's slogan is alive. I heard that a big coffee maker from my high school came to Tianjin to study and studied e-commerce. The book The Myth of Alibaba tells the entrepreneurial history of Ma Yun and his team. Today, I can understand why no one supported his dream and career, and why he left Beijing to start his own business. Of course, the person I admire most in this book is He Xueyou, because he is Ali's sales hero.
Books for beginners. Tony Hsieh, president of "Three pairs of shoes" cleaning cloth, told me.
At the age of 24, Microsoft bought the LinkedExchange company he founded for $265 million. At the age of 25, as a consultant and investor, he founded Zappos, a website selling shoes. At the age of 26, he became the CEO35 of Meijiebu Company. At the age of 35, Meijiebu ranked first in the list of the best employers in Fortune magazine. At the age of 35, he led the company to sweep the American e-commerce field with amazing annual sales of $654.38+0 billion, and Amazon bought the company for as much as $654.38+0.2 billion. The biggest highlight of this book is the 10 core values of Meijiebu. In fact, his link exchange is very similar to Mengniu's bus advertising model. There is also a case about service that is worth learning.
Books read by new entrepreneurs 4. "Extraordinary? Think? " Steve Jobs' Innovative Enlightenment "
Jobs has always been my idol. Of course, I am also a fruit fan. I like all kinds of apple products. Of course, I also recommend my friends to use Apple products. I like Apple because of its user experience. Of course, before Apple swept the Chinese mainland market, I read a book, that is, Don't make me think, a book about user experience. Avenue to Jane, simple enough for a two-year-old child to use.
A book for beginners. affect
From the perspective of practical skills, this book deeply analyzes the influencing factors such as logic, communication, explanation, leading by example, avoidance and threat, so as to comprehensively improve your ability to influence others and achieve greater success.
A book for beginners. The Tipping Point
The concept of tipping point explains the reasons behind many incomprehensible popular tides, and finds out the factors, indicating that if we can master these factors, it is easy to promote a popular tide. Wechat is a tipping point, as are WeChat marketing, live broadcast and online celebrities. If we can't create a tipping point, then we can also use it to create a tipping point in another industry.
A book for beginners. new thinking
If you don't want to be eliminated by the mainstream society, build your six abilities from now on, that is, the six abilities mentioned in the book to win the future: sense of design (Jobs), sense of entertainment (Degang Guo), sense of meaning (Jet Li) * * * emotion (horizontal), symphony (Chen Anzhi) and story (Feng Xiaoqiang).
A book for beginners. invaluable/ priceless
Do you want to know why the prices of those goods in the mall have a magic number 9? Do you want to know why there are four kinds of packages in ABCD, and the price range design allows you to choose BC package? Priceless is the priceless treasure of pricing.
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