It means: Take Wan Li Road, which means Chongqing. "Qian" and "Li" form a strong word, "Guang" and "Da" form a celebration word, which together is "Chongqing". This is the city slogan of Chongqing in the "Belt and Road".

City slogan is also called city propaganda slogan, that is, each city publicizes its own slogan. As the name implies, the slogan is a verbal call sign, and the original meaning refers to a short discourse that is programmatic and enlightening and used for verbal shouting.

Nowadays, it generally refers to short sentences with clear themes and infectious effects for publicity, which can be used in oral communication, print, television, internet and other media.