The reporter learned from the recent teleconference of China Mobile Communication Group's "Gold Service Satisfaction 100" campaign that China Mobile will continue to carry out this campaign nationwide from June 1 2008. As the core content of this activity, China Mobile will launch the "Five Hearts" service initiative based on "Responsibility, Integrity and Convenience" in 2008 to promote the comprehensive upgrade of enterprise services. First of all, in line with the Olympic spirit of "Faster, Higher and Stronger", we will comprehensively improve the service quality, carry out actions such as unifying the language, etiquette and quality of window service personnel, formulate clear and transparent service regulations and fair and standardized service agreements, establish and improve the service quality management system, standardize all aspects of business services, and vigorously carry out customer evaluation and opinion collection activities to fully protect the rights and interests of customers. Secondly, guide and encourage customers to report spam through "10086999" SMS platform and 10086 manual service, actively cooperate with relevant departments to intercept illegal spam in real time, and set up special personnel to handle and reply in time; Simplify packaging types, optimize packaging design, and facilitate customers' understanding and comparison. Develop tariff shopping guide tools and provide tariff shopping guide services in business halls, hotlines, service websites and self-service terminals to help customers choose appropriate tariffs. Thirdly, regularly evaluate the integrity and business development degree of all value-added service providers (SP), and publish them through the portal website, so that customers can consume transparently and safely; Increase the construction of electronic channels such as online business hall, SMS business hall and handheld business hall, and comprehensively launch online customer service and online payment services. In addition, China Mobile will also carry out a series of theme activities such as "Process Crossing" and "Building Olympic Gold Medal Service" inside and outside the enterprise. The launch of the activity "Gold Medal Service Satisfaction 100" shows China Mobile's sincerity in shouldering social responsibilities and its determination to strive for service leadership.