In order to compete for the market of100000 level. Facing the downward pressure of the automobile market, FAW-Volkswagen, which has been in the leading position, is tired of the slow growth at the top of the automobile market. Sagitar and Magotan are both under pressure from SAIC Volkswagen and other brands at the same level. In order to continue to consolidate market share, FAW-Volkswagen found a way to enter? 65438+ million level? The method of independent brand. Finally, according to some rumors from outside, Jetta, its first? The civilian car brand has been launched. Faw-Volkswagen used it? Jetta? Instead? Seats? The reason for naming is actually very simple. Jetta is famous for its durable appearance and good performance in the north and even in most parts of China. In addition, FAW-Volkswagen took the lead in introducing CDK to produce the old Jetta. Therefore, FAW-Volkswagen should take this as a topic to quickly enhance the market awareness and brand image of new brands.

In fact, as a sub-brand focusing on the low-priced market, why didn't Volkswagen label Jetta? Volkswagen? The label is also because I don't want Jetta's low-end image to change consumers' views on the public. Because compared with SAIC Volkswagen, FAW-Volkswagen has taken a refined route from the beginning. This has become an inherent concept in the minds of FAW-Volkswagen consumers: any ass has a Volkswagen logo and? FAW-Volkswagen? A car with the word "words" can't be bad. This has caused the embarrassing situation of Jetta brand. On the one hand, FAW-Volkswagen hopes to build a low-cost and cost-effective market with models below 654.38+ 10,000 yuan. On the other hand, FAW-Volkswagen also wants to be there? Volkswagen? And then what? Jetta? Before the brand tonality is maintained? Volkswagen? Brand's premium ability. For Jetta brand consumers, this is very cost-effective, because you can buy high-quality products at lower prices. But for mass consumers, spending more money to explore Yue or Song actually uses a set of things of Jetta VS5, which is less than 654.38+ 10,000 yuan. The mass consumption desire will definitely plummet. Therefore, this also tells us a truth: an automobile brand wants to build a high-end and low-end, which can be realized quickly in a short time; However, it is difficult to upgrade from the low end to the high end.

Jetta, as a low-end brand of FAW-Volkswagen, has a good market prospect. One is the mass brand effect, and the other is the recognition of the mass group. Take the VS5 off-road vehicle as an example. The price range of 84800- 1 12800 overlaps with most independent compact and even small off-road vehicles, making it a competitor of Geely Yuebin and GAC GS4.

Jetta VS5 happens to be a very good off-road vehicle. For an engine with average data performance, it is difficult to surpass others in power, but after joining the Volkswagen Group, everything is different. The battle-hardened EA211.4t engine is widely used in various Volkswagen models, from Bora to Magotan. Although the market performance has been controversial for a long time, it will not disappoint people, especially in the range of 654.38+ 10,000. In fact, in the eyes of consumers, this power combination has a stable performance in the later period, which is comparable to other Volkswagen cars of the same grade, not to mention the autonomous off-road vehicles of the same grade.

In fact, through a series of arguments and comparisons, we can easily find that the Jetta brand is sincere this time. After shouldering the burden of the brand, a more people-friendly image is enough to maintain Jetta's intellectual property status among consumers. But for FAW-Volkswagen, the road ahead may not be smooth sailing. Because FAW-Volkswagen has a luxury brand Audi besides Volkswagen and Jetta. As for it? Low end? Whether the Jetta brand will drag Audi and Volkswagen down is still unknown.