Vipshop, a genuine website that only sells special sales, has attracted many people's attention and occupied a place in the highly competitive Internet shopping platform. However, according to relevant news media reports, Vipshop was fined 3 million yuan by the State Administration of Markets for alleged unfair competition.

In the previous business process, in order to gain a competitive advantage, Vipshop will also have the opportunity to develop and use the inspection system. The system uses its own supplier platform and supply chain system, as well as the support of big data means, to influence consumers' choice of goods through current restriction, off-shelf and shielding. It violates the principles of voluntariness, equality, honesty and justice in the market economy.

Violation of Article 12 of the Law of People's Republic of China (PRC) on Anti-Unfair Competition. Vipshop's illegal evidence was conclusive and was fined 3 million.

In the face of the punishment of the General Administration of Market Supervision, the V-product Association also actively responded. Vipshop will announce in the official Weibo that the punishment imposed by Vipshop on the General Administration of Market Supervision is meaningless, and actively carry out self-examination and rectification. And require employees within the company to actively fulfill their personal obligations and do their work better. Let Vipshop Mall better serve consumers and ensure the legitimate rights and interests of consumers.

This behavior of Vipshop can also be said to be stealing chickens and not eating rice. This cleverness has not escaped the supervision of relevant departments. In fact, Vipshop's achievements at the beginning of the city are relatively excellent. At the beginning of its establishment, they took genuine products as the slogan and seized some physical store businesses at extremely low prices. However, with the rise of Pinduoduo, the life of Vipshop is obviously not as good as before. Pinduoduo, as a well-funded latecomer, put forward the slogan of10 billion subsidy to provide better products at lower prices in the platform, which is undoubtedly a huge blow to Vipshop. Their business income is also declining.

From the recent stage, the e-shopping platform in China has developed rapidly. A variety of new formats and new models of platforms have emerged in an endless stream, which has also played an important role in promoting the market economy and meeting the growing material needs of the broad masses of the people.

However, major Internet shopping platforms must abide by laws and regulations, and must not use big data to kill people, restrict transactions, refuse transactions, and harm the legitimate rights and interests of consumers.

I hope that Vipshop will truly realize its mistakes and correct them, so as to win the trust of consumers.