1. Foundation: cosmetic major, with professional knowledge reserve. In fact, it is not difficult to learn this knowledge. First, choose your favorite field and dig deep. Interest is the best teacher.

2. Go deep into the market to understand users' needs: After graduating from college, Li Jiaqi became L 'Oré al BA. Through the observation of door-to-door customers, it is found that many customers are unwilling to try samples in the store, and there is no desire to buy without experience. Li Jiaqi personally put lipstick on her mouth to show the color test results to customers. After a period of color testing, the sales of lipstick have been greatly improved, and he personally won the sales champion many times.

3. Turning point: At the end of 20 16, Beauty No.1, an online celebrity institution, proposed marriage? BA network celebrity? Then the L 'Oré al Group hit it off with the American group and wanted to hold on? BA network celebrity? Taobao live project competition. Li Jiaqi, the best-selling author of Pakistan, was qualified for the competition, and stood out from the competition with her excellent ability. Finally, he signed a contract with ONE to become a beauty expert, and a professional team provided some methods and strategies to cultivate his growth.

4. Starting: In 20 17, his Taobao fans reached hundreds of thousands, and he won the top anchor of Taobao Live Festival in one fell swoop. Later, he was hired as a lecturer in Taobao writing and media course by Jiangsu Normal University. In September of the same year, he was invited to be the torchbearer of the Asian Games in Jakarta. In the meantime, he also thought about giving up. There are only more than 500 people every day during the live broadcast, and in many cases there are only 1 000 people. After a serious illness, he even had the idea of giving up. The agent said? Qijia, hold on for two more days. If it doesn't work, shall we give up? .

5. Breakthrough success: 2065438+September 2008, Li Jiaqi successfully challenged? Who wears lipstick the most in 30 seconds? Guinness World Records, becoming the world record holder of lipstick, has since been hailed as? Brother lipstick? .

6. Lever: 20 18? Double eleven? Sell lipstick with Ma Yun pk and finally beat Ma Yun.

7. Revenue of the whole network: 2065438+In February 2008, social accounts such as Tik Tok, Little Red Book and a auto faster were opened one after another. We have cooperated with A-list stars such as Xiao S, Ming Xi, Guan Xiaotong and Stephy. By 2065438+June 2009, Li Jiaqi had nearly 50 million fans.

After Li Jiaqi succeeded, I began to study how he succeeded. After understanding, he left a deep impression on me, indicating that every successful person has made great efforts behind him.