Today, I parked a dark blue SUV in the alley where I usually walk. I glanced at it and saw a white slogan in the car attracting me to turn around: "The farther the road is, the closer the heart is." This sentence is really suitable for use here! There is an ambition and passion, that is, no matter how far the road is, we must break through this boundary, dare to advance, and don't forget our initiative.
Although the sentence is very short, people will continue to associate the meaning of this sentence after reading it. A good advertising language is so impressive, memorable and thought-provoking.
Recently, I often hear this advertisement of Yida: "Laugh hard". Every time I pass through the streets, I will hear this advertisement on the TV in the store. A short advertising word can have such a great influence, mainly because it is catchy to read, easy to remember and memorable. This is a successful replication.
I used to think that advertising was just shouting slogans, because I watched too many related TV advertisements and broadcasts when I was a child. Some are impressive because of catchy slogans, while others have no such good effect at all. But in recent years, it is increasingly found that advertising is not simply a slogan, but an extension of the meaning of some packaging in the product. It is not a straightforward statement of the characteristics of the product, but a deeper seemingly packaging, which is actually an extension and a reflection caused by reading; The others are particularly fresh in literature and art. Although they are not easy to remember, their artistic conception is beautiful. This requires imagination and reading while associating pictures and artistic conception, which is also a successful copy.
Some people say that pictures are more powerful than words. Yes, some posters really feel that there are no words to match, because the pictures have explained everything, and the words are not so important at this time. This is also because the expressions are strange, and the words have risen to another realm, and silence is better than sound. Sometimes there are some pictures and texts, which are more appropriate and natural. The two complement each other and complement each other. Animation and video are the same. I'm used to having subtitles, but I'm not used to it without lines (except pantomime). The agility of the picture also needs the help of words to further show it.
The power of words goes far beyond these. How to use words well is a subject worthy of in-depth study. Words are not superficial words, but an expression and reflection. Copywriting is not just about writing some words, but how to use them.
I have just come into contact with this industry, and my understanding and cognition are still not profound. I still need to learn a lot. Although I used to write things, they were all unwritten. I still find it a little difficult to use them systematically now. I hope I can go further and further and continue to stick to what I like.
I came across this website. I read the previous article and found it is good. Although some people have commented that there are many bad articles, I think this is only your own evaluation. A thousand Hamlets have a thousand ideas. What's more, Confucius also said: "A threesome must have a teacher", "Choose the good and follow it, choose the bad and change it" (choose the good and follow it, and replace it with the poor).