Muji was founded in Japan with the original intention of "no trademark, high quality". Although trying to dilute the brand awareness, the products produced according to the unified design concept all interpret the brand image of "Muji", and the natural, simple and simple lifestyle advocated by it is also highly praised by tasters.

From 65438 to 0980, the world economic growth fell into a downturn, and Japan also experienced a serious energy crisis. At that time, consumers not only demanded good quality of goods, but also hoped for preferential prices. In this case, the concept of "no brand" was born in Japan. At that time, Masao Muuchi founded "Muji" company and introduced the first batch of brand-free products to the market. The packaging of these products is simple, which reduces the cost and uses the slogan "value for money".

Muji is a Japanese grocery brand, which means a good product without brand logo in Japanese. Product categories are mainly daily necessities. Products pay attention to the concept of simplicity, conciseness, environmental protection and people-oriented, and there is no brand logo in packaging and product design. Products range from pencils, notebooks, food to basic kitchen utensils. Recently, it has also begun to enter housing construction, flower shops, coffee shops and other industrial categories.

2017 March 15, exposed at the party on March 15. In MUJI supermarket, some Japanese food packages were labeled with Chinese labels originated in Japan, but when the Chinese labels were uncovered, it was found that the real origin of these products was Tokyo, and Tokyo was on the list of prohibited imports.