Activity background:
After the Spring Festival, we have entered the off-season. In view of this situation, we should use festivals as much as possible to reduce the decline of store performance in the off-season. Women's Day is coming. For our supermarket, we should take this festival to engage in some lottery and other promotional activities.
Activity purpose:
"Women's Day" is a festival for women, and female consumption is the mainstream of shopping mall consumption. With the help of this promotion, the sales volume at the beginning of the year will be boosted and the external image of the company will be shaped.
Activity theme:
Healthy women are the most beautiful.
Activity time:
March 1 -8
Activity content:
1.Happy lucky draw on March 8th.
During the activity, you can take part in the "March 8 Happy Lottery" in this supermarket with your computer receipt. There is a lottery in 38 yuan for supermarket shopping, twice in 76 yuan, once in 88 yuan for clothing department store, twice in 176, and so on (only three times per receipt).
Award setting:
First prize: 10 people give gifts worth xx yuan.
Second prize: 30 gifts worth xx yuan.
Third prize: 80 gifts worth xx yuan.
Memorial Award: a beautiful gift for 1000 people.
2. Healthy Women's Street-sorting out commodities related to women's health in shopping malls (such as medicinal drinks such as Taitai oral liquid and Buxue oral liquid, beauty tea, daily health care products, body shaping underwear, household cleaning products, etc.). ) pile up to form a street for women's products and decorate it.
3. Beautiful specials-women's goods specials (winter clothes clearance specials, spring clothes discounts, women's shoes, cosmetics, jewelry, etc. ) can be launched during this period (participating goods can be determined according to the specific conditions of each store).
Fourth, choose a healthy and good meaning of "cooking"-female customers participate, and make healthy recipes according to the food or nutrients sold in shopping malls. Requirements: novel, easy to operate, high health index, and all ingredients can be purchased in shopping malls. Participants who provide a detailed text will submit it to the service desk of each store for registration and give a beautiful gift. Then the figures written by the artist are released outside the store, and the customers evaluate and vote. The healthy recipe with the most votes in half a month (March1-March 15) became the champion of "Healthy Cooking" and won the prize of 200 yuan.
Time remarks of the competent department of project content
1. The plan is submitted to the planning department for review.
2. Healthy Women's Street Sales Department: We can negotiate with suppliers, pay a certain advertising fee, or discount the goods participating in the event. Planning department: advertising for activities, stores: creating an atmosphere for activities.
3. Beauty discount business department: negotiate and cooperate with suppliers. Planning department: advertising activities, promoting stores: creating an activity atmosphere.
4. Choose healthy and well-cooked stores: arrange service desk registration and accept voting and statistics; Create an activity atmosphere; Gift Planning Department: Activity Advertisement 3. 1 Start Publicity 3.8 Registration Deadline 3. 15 Selection Deadline
Effect prediction:
By creating a festive atmosphere in shopping malls, creating participatory activities, attracting consumers (especially female consumers) to patronize frequently, resulting in consumer behavior, thus further highlighting the personalized management of Xiangjiang.