The capital model of Tik Tok Box is different from the traditional e-commerce platform in that it will pay more attention to global fashion products such as first-line luxury brands, independent designer brands and niche fashion brands, and provide users with purchase guidance through trend videos, live broadcasts and comments, and then complete closed-loop purchase in the application. The slogan and slogan of Tik Tok box is: Tik Tok trendy and fashionable e-commerce platform. Focus on style, fashion, shopping, from street culture to high-end fashion, from wearing skills to makeup and skin care, and catch global fashion trends with millions of trend players and start a trend life.