China United Network Communication Co., Ltd. (hereinafter referred to as "China Unicom") was formed by the merger of China Unicom Red Chip Company and China Netcom Red Chip Company on June 5438+1October 65438+May 2008. China United Communications Co., Ltd., one of its predecessors, was established in1July, 994, 19 with the approval of the State Council. It is the only comprehensive telecom operator in China that can provide comprehensive telecom basic services. The main business scope includes: GSM mobile communication service, domestic and international long-distance telephone service (access number 193), approved local telephone service, data communication service, internet service (access number 16500) and IP telephone service (access number1971/. The service outlets are "130, 13 1, 132, 155, 156". On June 2, 2006, KLOC-0 was successfully listed in new york and entered the international capital market. It marks that China Unicom has achieved phased results in its full integration into the international community. More than 300 branches and 1 1 subsidiaries established under the new mechanism are spread all over 3/kloc-0 provinces, autonomous regions, municipalities directly under the Central Government and Macao Special Administrative Regions, providing a solid guarantee for services. It is an important state-owned backbone enterprise directly managed by the central government. On May 23rd, 2008, China Unicom split the dual networks, in which the CDMA network was merged into China Telecom, and the split started from June 65438+1October 0 1 2008. 133 and 153 were formally merged into China Telecom, and China Unicom stopped CDMA business, retained GSM network and China Netcom, and formed a new Unicom group. On June 10, 2008, the CDMA network was officially handed over to China Telecom. On June 5438+1October 65438+May, 2008, China Unicom and China Netcom Red Chip Company formally merged, and the merger and reorganization at the group level is expected to be completed within this year.
[Edit this paragraph] Interpretation of brand slogan
"Let everything be freely connected" embodies the functional demand that China Unicom can meet people's desire to communicate freely with the outside world and help people communicate and obtain information in various ways anytime and anywhere.
"Let everything be freely connected" shows that China Unicom will devote itself to satisfying people's emotional needs of "getting what they want and getting what they want" and yearning for "socializing, belonging and being respected" through modern communication and information services, and will reflect the brand value of the company by satisfying people's higher-level spiritual needs.
Everything embodies universality, freedom embodies smoothness, and connectivity embodies harmony. "Let all things freely connect" fully reflects that China Unicom will serve the society with modern communication and information services in accordance with the principle of "openness, cooperation and win-win", unite all social forces and devote itself to the social responsibility and pursuit of human harmony.
[Edit this paragraph] Interpretation of company standards
China Red: The national flag color representing enthusiasm, boldness and vitality, and it is the most representative color of China complex. Red symbolizes happiness and good luck, increases the affinity of corporate image and gives people a strong sense of visual impact, which is consistent with the dynamic, innovative and fashionable corporate positioning.
Ink black: the most inclusive and cohesive color, a symbol of nobility and stability. The combination of red and black has the visual beauty of stability, harmony and tension.
The red double "I" is the crowning touch, which not only highlights the brand spirit of "let everything be freely connected" when they communicate at any time and anywhere, but also cleverly forms an auspicious spike shape in the vertical combination, which strengthens the image of Unicom in the hearts of customers.
I: The pronunciation is the same as "love", which extends the brand concept of "heart to heart, closely connected"; The English definitions of "I-I" and "information-information" cater to the "customer-centered" marketing model and the overall idea of brand marketing "providing integrated communication and information services for customers".
The company logo of China Unicom evolved from the ancient auspicious pattern "Pan Chang" in China. The line running through the ring road symbolizes that China Unicom, as a modern telecom enterprise, is orderly, swift and smooth, and the cause of Unicom will never end and last forever.
Logo modeling has two obvious "hearts" connected from top to bottom, which vividly shows the service tenet of China Unicom, always caring for users and connecting with users.
[Edit this paragraph] Overview of the company's initiation and establishment
The company was established by way of sponsorship on February 3, 2006. The net assets invested by the sponsors were 22,61,0148,000 yuan, of which Unicom Group contributed 5/kloc-0% equity of Unicom BVI Company. The contribution made by the promoters is converted into 65,438+0,469,659,600 shares according to the proportion of 65% of the net assets, and the net assets without capitalization are included in the capital reserve.