JD。 COM said that they will cooperate closely in the fields of data and information, technology, warehousing and logistics, and shoulder bag freight logistics. The common purpose is to empower offline promotion stores with technology and supply chain management capabilities, especially offline promotion stores in underdeveloped areas, to help shopkeepers in standard offline sales markets eliminate information asymmetry, reduce commodity circulation costs, improve operational efficiency, and complete stronger choices and operations. Liao, chief strategy officer of JD.COM, said. Sheng Xing chose to form an alliance with JD.COM Mall because Sheng Xing chose the necessary assets to solve the fierce game in the community group buying industry at this stage due to the rivalry of big bosses.

In 2020, community group buying will become a major outlet in the it industry, and Meituan Takeaway, Didi Taxi and Pinduoduo Platform will all take community group buying as the biggest development strategic priority business process. With the end of the big boss, the newly established companies on the community group buying runway have just begun to encounter the pressure of asset work. Not long ago, a newly established community group buying company suitable for Alibaba-Affordable Group. Com, announced the C3 round of equity financing of $654.38+96 billion, which is the fourth round of equity financing conducted by the benefit group this year, and it is also a large amount of financing. In June, May and July, 2020, the 10th Club raised 88.3 million USD, 86.5438+0.4 million USD and 80 million USD respectively.

As far as JD.COM Shopping Mall is concerned, the prosperity of exhibition investment is mainly due to the slow development of its own community group buying market, and the agglomeration is completed in the form of assets, so as not to be too passive in the market competition of community group buying runway. Following the business processes of group buying in corporate communities, such as Meituan Takeaway, Pinduoduo Platform and Didi Taxi, JD.COM Mall has also changed its hesitant attitude. Not long ago, Liu, the current chairman of CEO, said that he would personally lead the mall to do a good job in community group buying. In recent years, after quitting the actual business process, Liu explicitly proposed to undertake some actual business processes for the first time.

According to an employee of the mall, the newly established Jingxi working group was in charge and immediately reported to Liu, while the former Jingxi business process manager had already been transferred to the service platform business process management center. Previously, it was widely rumored in the industry that Sheng Xing preferred stock company was valued at $4 billion. This time, JD.COM Mall invested $700 million in Sheng Xing Youxuan Company, and it is still a shareholder of a few joint-stock companies. Prosperity optimization has always tended to a single development trend and sales. Therefore, it remains to be seen whether this activity can strengthen the community group buying business process of JD.COM Mall in many aspects.