I have to admit that the operation of the used car industry is almost paralyzed by the epidemic, and many well-known startups, including Guazi and Xinyou, have come to do or die, at least from their actions. But the routine of self-help is still the same as before-salary reduction, layoffs and internal letters. Considering the particularity of the epidemic, "compassionate" enterprises choose to arrange employees to leave without pay.
"Faith", survival in adversity
In fact, the winter of used cars has already come.
In the past few years, the growth rate of the used car market has remained above 10%. However, since last year, this figure has dropped to single digits. This time, the COVID-19 epidemic was just a sudden storm.
On February 28th, an internal letter from Cheduoduo Group, the parent company of melon seeds used cars, flowed out of the market. Announced the phased salary and holiday adjustment plan for the group posts, with the VP level of the group: 50% salary reduction for M6 and above; Group directors: P9M4 and P 10M5 all-inclusive pay reduction of 40%; Group post: P series and M series will be paid 30% off, with compensatory time off 13 days. This adjustment tentatively involves the wages in February and March 2020.
For this move, Cheduoduo Group's reason is that the sudden outbreak of the COVID-19 epidemic has reduced users' willingness to buy and sell cars and maintain cars, and the prevention and control of the epidemic has reduced the meeting rate, and it will take time for the business to pick up. The adjustment made by the company is to preserve its strength and cope with long-term risks. But at the same time, they believe that the epidemic will stimulate users' willingness to buy cars online, and consumers' demand for private cars will be released in large quantities.
Judging from the public information, the melon seed used car claims that the 20 19 group is profitable as a whole, "the account has more than 5 billion cash." But in fact, its layoffs began as early as last September, and in June, 5438+ 10, a large-scale optimization and store closure were carried out. A platform self-rescue has already started in full swing.
Coincidentally, another platform has a used car and is also "written". Some letters from my heart come straight to the point: "Because of the company's operational difficulties, there is no work arrangement for your position for the time being. After discussion and decision by the company, the shutdown will be arranged from March 1 day, 2020. " The seemingly benevolent move is to pay the minimum living allowance according to local policies and bear the basic social security and housing accumulation fund for employees during the shutdown period. Earlier, it was reported that the salary reduction is expected in May, and some positions will be subject to flexible employment. The salary reduction of ordinary employees is between 20% and 30%, and the salary reduction of senior managers is higher than 40%.
According to the observation of Lv Fei Auto, in addition to the two star companies, melon seeds and hearts, public information shows that the proportion of layoffs of the team under the big search line has reached 70%; Che Zhibao once reported that the headquarters had been "empty" and owed wages. Subsequently, it was rumored that it could not be opened due to the epidemic. Indeed, because the second-hand car platform is highly dependent on offline, it is also the most direct and obvious affected by the epidemic. Therefore, even if employees complain and are criticized by the market, they have to live, even if they are "kneeling".
Will the weather be fine tomorrow?
In a short time, living is already the best living condition of used car platforms.
Recently, the survey data of second-hand car dealers in china automobile dealers association showed that as of February 24th, the rate of second-hand car dealers returning to work was 39. 1%, and the rate of second-hand car trading market was 4 1.04%. Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, also said that the pressure on the used car market will be even greater in the future, because even if the epidemic ends, the downward pressure on the economy will still be great, and the market will not be able to restore consumer enthusiasm.
In fact, in addition to the impact of this epidemic, the second-hand car platform is also facing other survival pressures, such as changes in the market environment, changes in marketing methods, and homogenization of the platform, which make the second-hand car platform urgently need a gold rush reform. Today's epidemic will also accelerate the survival of the fittest.
Compared with pessimistic market expectations, the leaders of used car platforms have shown full confidence in the future. The management of enterprises, including Xinyou and Guazi, all agree that the second-hand car market in China will usher in great opportunities, and this business model is also the most valuable industry model, which is temporarily difficult and will remain an important profit point in the automobile market in the future.
As of 20 19, the second-hand car trading volume in China has maintained a continuous growth for 19 years. The data shows that in 20 149228, the cumulative transaction volume of used cars in China was 149228, up by 7.96% year-on-year. Although the growth rate has slowed down, it has increased from the initial 370 thousand to the end of 20 19. The transaction amount was 935.686 billion yuan, a cumulative year-on-year increase of 8.76%. Among them, in June 5438+February, the national second-hand car transaction volume was the highest in a single month of the year, and the monthly transaction volume reached a record high, reaching 1686400.
The Research Report on the Development Prospect of China's Used Car Industry in 2020-2025 issued by China Commercial Industry Research Institute said that in 2020, the national and local governments will intensify efforts to promote automobile consumption, and favorable measures will also drive the consumption of used cars. It is estimated that in 2020, the transaction volume of used cars in China will be nearly160,000; It is estimated that the transaction amount will exceed 654.38 billion yuan.
In the future, this market may be good, but there must be someone singing loudly and someone holding a candle in the wind.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.