For more than ten years, Guangqi Honda has a solid foundation in development mode, production system, marketing service system, procurement system, quality management system and personnel training system. Especially in the construction of sales system, Guangqi Honda has gained a firm foothold in China automobile market with the help of the hot sales of "Guangqi Honda" brand products. However, the competition among automobile enterprises in China is increasingly fierce, and the survival of the fittest is accelerating. With the maturity of the automobile market and the increasing rationality of consumers, it is difficult to differentiate each other in terms of quality, performance, configuration and other hardware, and brands will become the most powerful weapon for enterprises to participate in market competition. Since the launch of the "Idea" brand in 2008, Guangqi Honda has entered the stage of dual-brand operation, and it is more necessary to change the situation that product brands drive corporate brands in the past and create a strong corporate brand, thus effectively promoting the promotion of its two product brands. Therefore, Guangqi Honda issued the corporate slogan of "Walk with the World" from June 5438 to February 2008, and positioned 2009 as the first year of corporate brand, adhering to the spirit of walking with the world, constantly innovating and seeking change, and building a strong corporate brand. Guangqi Honda has successfully built two product brand systems, "Honda" and "Idea", with two production plants and a research and development company in Huangpu. The sales service channel of Guangqi Honda has expanded to nearly 500 special sales service stores, forming a perfect production system, research and development system, marketing service system, quality management system and talent training system supporting these systems. On July 1 2009, Guangzhou Honda Automobile Co., Ltd. was officially renamed Guangqi Honda Automobile Co., Ltd. The word difference between "Guangzhou Honda" and "Guangqi Honda" reflects the process of Guangqi Honda's development from a simple manufacturing factory to an automobile enterprise with certain independent research and development capabilities, independent brands, complete production, supply and marketing system and clear development direction, which marks

Standing at a brand-new starting point, Guangqi Honda has put forward higher development goals in the new development stage, not only to reach a new level in sales volume and market share, but also to become the most innovative and trustworthy automobile brand in the eyes of consumers, and to become an automobile enterprise with the image of product safety, environmental protection, energy saving and corporate social responsibility ranked 1. In the future market competition, Guangqi Honda, which has achieved brand leap, will surely have stronger competitiveness and rewrite the current competition pattern of automobile joint ventures. The second millionth car rolled off the assembly line, so it had a heavier significance and became the starting point for Guangqi Honda to sprint to the next goal.