Heyuan Radio & TV Station adheres to the tenet of "opening a station, changing it, establishing a news station, strengthening it with high-quality products, strengthening it with talents, and developing it with management", and is determined to innovate and expand with all its strength to create a local audio-visual media with strong leadership, credible authority, distinctive features, remarkable benefits and the most influential.

Slogan: ancient art source, youth radio and television, smile.