Grass-roots entrepreneurship means that people at the bottom of society begin to struggle and start businesses, embark on the road of entrepreneurship and open up their own world.
Grassroots entrepreneurship is also a behavior advertised by many entrepreneurs at present. Encouragement is a positive behavior.
Grass-roots entrepreneurship means that ordinary people or civilians set up new small organizations for certain business opportunities, or make mature business models continue to glow with new vitality through simple innovation. It is significantly different from the way that elites set up and reorganize entrepreneurial institutions through high-tech transformation or integration of a large number of social resources, especially seeking venture capital (also known as venture capital).