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Advertising words, also known as advertising words, have broad and narrow meanings. Broadly speaking, advertising words refer to a kind of propaganda language that introduces goods, culture, entertainment and other services to the public through various media and posters, including the title and text of the advertisement. Advertising language in a narrow sense only refers to the title part of the advertisement.
catalogue
definition
Functions of Style Advertisement
brief and to the point
apprehensible
Can read aloud easily and fluently.
Novel and unique, full of interest
Prominent theme
Examples of popular advertising language in 2009
The latest classic advertisement "International English" in 2008 is extremely happy!
Advertising words of tourist destinations
definition
Functions of Style Advertisement
brief and to the point
apprehensible
Can read aloud easily and fluently.
Novel and unique, full of interest
Prominent theme
Examples of popular advertising language in 2009
The latest classic advertisement "International English" in 2008 is extremely happy!
Advertising words of tourist destinations
Expand and edit this paragraph definition.
Headlines are the soul of advertisements and the main tool to attract readers. An American survey shows that advertising words
On average, people who read headlines are five times as many as those who read the full text of advertisements. This shows the importance of advertising headlines.
Edit the stylistic features of this paragraph.
The function of advertising
First of all, we should start with the function of advertising and understand the stylistic characteristics of advertising. Advertising is a tool and means of marketing, and the marketing function should be regarded as the intrinsic function of advertising. Marketing is inseparable from communication, and communication function is the most basic advertising word.
This function, through the dissemination of information, plays a role in promoting, persuading, enhancing and prompting. Generally speaking, advertising language is a short slogan that is repeatedly used in advertisements for a long time in order to strengthen the impression of the target on the enterprise, product or service. It should be based on long-term sales interests to convey a long-term unchanging concept to consumers, so let's analyze the stylistic features of advertising language.
brief and to the point
Advertising language should be concise and to the point, with no superfluous words. If it is not short, it is not convenient to repeat, remember and cycle. There are not too many requirements in the form of advertising language, which can be single sentence or antithesis. Generally speaking, the number of words in advertising language should be 6- 12, and generally not more than 12. We can see such examples everywhere, and the advertisements that can be widely circulated in society are basically short. For example, the slogan of Haier Group, a well-known national enterprise in China, is "Haier-Sincerity Forever"; Ericsson mobile phone "communication is love"; Nike "just do it"; ; Head & Shoulders shampoo "dandruff disappears, hair is more outstanding" and so on. At least one word, such as IBM's "Xiang", is very concise. It is in response to that sentence: "Concentrated is the essence!"
apprehensible
Advertising text must be clear and simple, easy to read and use, in line with the trend, and the content should not be too abstract, so that people with general education can accept it. Advertisements should use words and expressions familiar to the target audience to make sentences fluent and clear. Avoid using new words, neologisms, professional vocabulary, obscure words and words that are easy to cause ambiguity. Can't play word games, just pursue rhyme. Citizen Watch once used such a slogan, "High quality, high quality, new global praise, internationally famous watch Citizen", which gave people a very obscure overall feeling because of its excessive pursuit of smooth ups and downs of phonology, and was the failure of Citizen Company. The advertising language of some companies is widely spread because of its simplicity and closeness to life. For example, the well-known Nestle coffee advertisement is "delicious", which seems to be that a relative or friend recommends her favorite to you with a wise smile, which is easy to understand and kind. Similar examples are Wahaha's "Mom, I want to drink" and so on, which sounds like something that happens around us every day. It not only publicizes the products, but also facilitates the circulation.
Can read aloud easily and fluently.
Advertising language should be fluent and catchy, with proper emphasis on pronunciation, intonation and phonology, so as to be readable and grasp the eyes and hearts of the audience. It is not difficult to find that many advertising slogans are rhyming, such as "Nongfu Spring, a little sweet", "Good air conditioning, made by Gree", "Dandruff disappears without a trace, hair is more outstanding" and so on.
Novel and unique, full of interest
To choose the most informative advertising language, work hard on the word "new". Such as new uses, new designs and new styles of new products or old products. The expression of advertising language should be unique, the sentence situation and expression method should be clever, and it is forbidden to copy it mechanically. Appropriate epigrams, puns and two-part allegorical sayings can be used to cater to the audience's curiosity and imitation desire and arouse the soul. For example, a telephone call "Don't miss the opportunity" skillfully uses the pun of the word "machine"; For example, the two sentences before and after "Wan Jiale, Wan Le Jia", which were widely circulated in previous years, used truth and loopback, which not only contained the brand name but also catchy, and the meaning of "Wan Le Jia" was very warm. Recently, a successful advertisement engraved a sentence "Mom, I can help you with your work" on the washing powder, which not only conforms to the product function, but also reflects the deep affection between mother and child. I don't know what moved Ren Lei's advertising words.
How many people? But in the pursuit of uniqueness and relevance, we should pay attention to the appropriate choice. A slogan of Red Bull Drink is "The car needs gas, and I want to drink Red Bull". Although there is a certain correlation between refueling the car and replenishing energy for yourself, it always sounds uncomfortable.
Prominent theme
The title of an advertisement is a high summary of the main body of the advertisement. The main body and information it summarizes must be clear and concentrated, so that people can understand what the advertisement mainly promotes when they see the advertisement. An advertising language can choose different appeal points, that is, emphasize different things, but always highlight one aspect. For example, the slogan of Shenzhou water heater is "safe and gas-saving", which makes it easy to focus on the differences of water heaters and grasp the special requirements of consumers for quality. Another example is Nokia's advertising slogan "People-oriented technology". Although this sentence was not first put forward by Nokia, it showed the company's entrepreneurial concept to consumers, which made everyone feel convinced of the company and products, thus generating trust in product quality and after-sales service. In today's information age, advertising has penetrated into all aspects of social life. It uses concise and vivid language to vividly display the characteristics and character of goods and express the wishes and demands of consumers. It attracts and infects the audience with emotional language, which not only makes people understand and trust its goods, but also becomes a social culture. The creation of advertising language is a job that needs inspiration and constant innovation. The stylistic form of advertising language is not fixed, which needs to be constantly created and improved by practitioners in specific work.
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2009 popular advertising language
Charming space, unlimited creativity. Follow it all your life, no regrets. From beginning to end, you moved me. Good taste, experience for yourself. Ambition is in my heart, accompanied by good luck. Self-determination, let you go. ("Sports shoes" product advertising words) Friends drink together, and bosom friends are drunk for me. (advertising words for liquor companies) Recording advertisements or making attractive sounds. Let happiness spread its wings and watch the dream bloom instantly. ("Dream of China" program advertising words) Taste welcome pine, leading the Chinese style alone. I was moved, so I'm here. Years and feelings follow the heart of "music". Let happiness spread its wings and watch the dream bloom instantly. ("Dream of China" program advertising words) Taste welcome pine, leading the Chinese style alone. (Welcome Pine cigarette advertising words) "Drill" heart "stone" wisdom (diamond advertising words) Your hope, my possibility. Nongfu Spring, a little sweet! Good water makes you healthy! Huihe soda water is comfortable and delicious! (Huihe soda advertising words) The nobles in the water (Jing Tian Baisui Mountain pure water advertising words) love you (Wahaha pure water advertising words) for tomorrow, green life! (Mr. Drew) Green, the achievement of future life! Yiran, stay with me forever! (Mr. Drew) A little more, a healthier life (Master Kong advertising words) Feel the sunshine and give hope. (slogan of "Project Hope") It is sour and sweet, and it has a taste of "self". (Yogurt advertising words) Happy woman, diamond life. Drink the past in the cup. (Advertising words of "wine enterprises") 3G advertising words
The same choice, different expectations. Nutrition is the master, go your own way. Chew old songs and enjoy classics. Grasp life and communicate with the world. New song express, happy confidant. Feel the sunshine and give hope. (slogan of "Project Hope") It is sour and sweet, and it has a taste of "self". (Yogurt advertising words) Happy woman, diamond life. The same choice, different expectations. Nutrition is the master, go your own way. ("green vegetables" advertising words) always ready, beautiful without discount. From beginning to end, you moved me. ("Emotion" program advertising words) Beautiful, experience by yourself. Ambition is in my heart, accompanied by good luck. Self-determination, let you go. A journey of a thousand miles begins with the feet and begins with the heart. I moved, so I'm here. (Advertising words of "sports series products") Open happy event and have a good time. New life, good taste. Scream is better than make your heart beat. The water in the glass smells like human beings. (mineral water advertising words) care, care, care. ("Project Hope" slogan) Because of dreams, Beijing. A friend "tasted" the wine that day. ("Wine" advertising words) Wait for time travel and * * * enjoy a wonderful moment. ("Good Times" food advertising words) The most touching feelings of women, the most understanding of women's hearts. The desire in the heart is the starting point of dreams. (slogan of "vocational and technical college") Close to "sunshine", fresh and natural. ("sunshine ranch" dairy advertising words) color woman, colorful life. (advertising words of women's cosmetics company) love to talk and want to taste. Always follow your dreams and never give up. Five flavors of life, seven colors of life. (Advertising words for camera film) Elegant and fragrant, with a touch of moving. (shampoo advertising words) fragrant feelings, Didi forget me. (Instant coffee and beverage advertising words) elegant and light, pour "sincerity" to the whole country. Wonderful moments, eternal pictures. (Camera advertising words) More romantic than the world, more fashionable than exaggeration. The world sees China, and China has Wuhu. On the way to welcome guests, I "relaxed" an old dream. ("Welcome Song" cigarette advertising words) insightful, not exaggerated. Taste the milk heart and feel the grassland. Years of love, with a happy heart. (Music program advertising words) A thousand miles begins with the feet and begins with the "heart". Let happiness spread its wings and watch the dream bloom instantly. Dove chocolate, silky soft. Drinking coarse grains every day makes everyone healthy. (Miaolian advertising words) Farewell to Baidi Caiyun and return to Jiangling one day. (jiangling motors) What will happen to the world if human beings lose association? (Lenovo Group)
The latest classic advertisement "International English" in 2008 is extremely happy!
Impossible nothing (Adidas) is not impossible! Out of nothing .. Everything has a root, and everything has a root. Buy Australian goods and buy you a job. Buy Australian goods and buy you a job. (Australia) One World, One Dream. (Beijing Olympic Games) 1% inspiration is greater than 99% sweat. A moment's inspiration is better than a lifetime's effort. (Genius) Tomorrow is always a busy day! There will be many tomorrows. (Tomorrow) Where there is marriage without love, there will be love without marriage. There is marriage without love, and there is love without marriage. (Lawyer) Facts speak louder than words. Anything is possible. Anything is possible. -Li Ning's advertising words
Mom and Dad, I love you! (Family) Mom and Dad, I love you! The latest classic advertising language (family)Good to last drop. , a world-famous advertising word, full of fragrance. (Maxwell Coffee) obey, you are thirsty. Follow your desires. (Elf) Poetry inspiration, dance off time ... Dynamic poetry, dance close to me. Do it. Do it. Feel new space. Feel the new realm. (Samsung Electronics) Intelligence is everywhere. Intelligent deduction is everywhere. The choice of a new generation. (Pepsi) We integrate and you communicate. We integrate, you connect with the world. (mitsubishi electric) Take Toshiba and the world. Owns Toshiba, owns the world. (Toshiba Electronics) Nothing serious. There is no small business that cannot be solved, and there is no big problem that cannot be solved. JoinWorldenglish, enjoy the English world. (New World International English)
Advertising words of tourist destinations
Hershey, Pennsylvania: the sweetest place on earth Detroit, Michigan: Boston, the city of rebirth, Boston, Massachusetts: the bicentennial city, a city with a history of 200 years, Spain: everything under the sun, everything in new york new york: I love new york, and I love new york, Pennsylvania: America starts here, and America starts here. Quebec: It feels different. Aruba: Our only business is you. Our only thing is to serve you. Switzerland: World Park, Switzerland, or Hawaii. Switzerland: Hawaii is a smiling island, where the sun shines. Thailand: magical Thailand, magical Thailand, Singapore: unlimited Singapore, unlimited tourism; Enjoy, unforgettable; New Asia-Singapore new feeling Australia: pleasant Australia Florida: Florida is different Pennsylvania: the United States starts here Hong Kong: charming Hong Kong, the capital of Vientiane; Dynamic capital; We are Hong Kong, Shanghai: New Shanghai, New Feeling Guilin: Guilin's landscape is the best in the world Suzhou, Hangzhou: There is paradise above and Suzhou and Hangzhou below, Song Cheng: Give me a day to give you back the Millennium Hollywood Cosmic City Park in the United States: Let visitors enter the Jurassic Age. More atlas.
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