The big pharmacy is about to open, in order to attract consumers to participate in the opening activities. Quickly improve the popularity of "* * *" big pharmacy and make it popular. The planning scheme is as follows:

1, refining appeal (publicity) selling point:

Shoujia community ideality drugstore

Zaozao community ideality drugstore

Low price, good service and excellent quality.

You can enjoy tangible benefits without leaving home.

2. Design the promotion plan:

Scheme 1: Opening Ceremony Performance and Opening Ceremony

Attract consumers with performances.

All-day performance

Option 2: Consumers should know "to build an ideal pharmacy in the community"

Highlight the "ideal" is the price and service.

Announce to the public in a newspaper

Announce to the public at a huge amount

At the entrance, the notice to consumers (or the notice with flag) gives people a strong feeling of low price.

Option 3: be polite and have a lot of red envelopes.

2 yuan's vouchers are designed as red envelopes.

During the opening period, everyone will send one.

The purpose is to induce consumers to buy.

Option 4: launch specific drug X every day.

Can be implemented for a long time

If the sales volume is large, the impact will be great.

Scheme 6: The accumulative drug purchase amount is XXX yuan, which is given away.

Send practical daily necessities or medicines.

After opening for one month, you can consider sending other low-priced and high-quality products.

Scheme 7: Carry out 50% discount sales activities within a limited time every day (compare pharmacies and hospitals).

Implemented after opening 1 month.

50% of the market price.