Simply put, it is a business model in which three parties profit and middlemen attack their competitive relationship.
Example:
The wool is on the cow, and the pig pays the bill. This is the classic business model of the Internet.
Now cars have become a necessary travel tool for every household, so there are more and more car wash shops. It is normal to have two or three car wash shops in a street. The more car wash shops, the greater the competition and the worse the business.
Boss Liu, who runs a car wash shop, said: At first, he earned considerable money, but his business was good, and he competed one after another. Now he can only fight the price war, which has quickly messed up the market.
The market is war, either attacked or defeated.
We said to Boss Liu, "The cake is so big. You used to eat alone, but now three people share it. If you want to get higher profits, you must kill your competitors. "
So how to do it? Simply put, it is to change the business model.
We told our old customers that as long as we apply for a membership card from today, we will wash the car for free 1 year. The membership fee is the card fee 100 yuan, and an extra year of traffic accident insurance is given.
If you were a customer, would you handle it? Most of the answers will definitely not be dealt with unless there are a few special reasons.
Then you will ask, how can you make money without losing money?
So how do we make money?
We told our customers that if we want to wash the car for free for one year, we have a small requirement besides the entrance fee of 100 yuan. If you meet this requirement, you can handle the car wash business.
The requirement is very simple, as long as you buy insurance from our designated insurance company next time after your auto insurance expires, the premium will be the same as before.
If you were a customer, would you agree to such a small request?
Seeing this, can you imagine that the competitor of this car wash shop can still live?
Because car washing is aimed at high-end cars, the annual car subsidy is almost 20 thousand. Because of the large quantity, we negotiated a 60% discount with the insurance company, which means we made a 40% discount. The premium of a car earned nearly 6000 yuan. Can you earn about 6000 yuan a year by washing your car?
A car wash, 1000 cars a year is 6 million, not very rare!
In fact, this car wash shop not only makes money in insurance, but also makes money in selling luxury goods. Moreover, we combine his project with the pension project, so on the surface, he washes the car, but in fact it is a cross-border operation. It depends on your imagination.
This is the way that the wool is on the cow and the pig pays the bill.