At present, the world economy is changing and the market competition is becoming increasingly fierce. How to give full play to the first-Mover advantage, cast the soul of enterprises, enhance the competitive strength and realize the sustainable development of Zhejiang economy has become a new historical test for contemporary Zhejiang businessmen. On the occasion of the press conference of Yiwu Cultural Products Expo in China, Zheshang Culture Promotion Association initiated an initiative to express our Zheshang Cultural Manifesto to all sectors of society:
In the cultural era, we need educated entrepreneurs. While inheriting the traditional Zhejiang businessmen's arduous pioneering spirit, contemporary Zhejiang businessmen must abandon the "grassroots", improve their quality, enrich their souls, increase their academic qualifications, enhance their cultural consciousness, and strive to become an operator with a sense of historical mission, be able to use dialectical thinking ability, grasp the law of enterprise management from a strategic height, become a pioneer with integrity, ambition and responsibility, and become a literate, knowledgeable, brave and competitive person.
The power of thought and culture can affect the development process of a country, change the fate of a nation, and even affect the development prospects of an enterprise. In modern economy, economy and culture are more and more integrated. Zhejiang culture has the characteristics of attaching importance to harmony, inclusiveness, innovation and realism, and is increasingly integrated into Zhejiang enterprise spirit, forming a cultural economy driven by innovation and taking science and technology, culture and talents as important production factors, which has become the driving force for the rapid development of enterprises. Contemporary Zhejiang businessmen should be good at tracing the source, absorbing the essence, using wisdom, integrating the "spirit" of culture into all aspects of enterprise development, advancing with the times, seeking innovation and change, pioneering and developing, and promoting enterprises to achieve new leaps and bounds.
Culture is not only the soft power for the country to take off, but also the hard support for scientific development. With the advent of economic globalization and knowledge-based economy, culture has increasingly penetrated into the constituent elements of commodities and management and become an important part of production factors. Strong cultural innovation, high added value, remarkable brand effect, obvious competitive advantage, strong ability to open up and occupy the market, strong penetration, strong expansibility and sustainable development. At present, the international financial crisis has not yet bottomed out, and Zhejiang's economic development is facing unprecedented challenges. Zhejiang manufacturing has entered a critical period of transformation and upgrading. It is necessary to take culture as the driving force, inject cultural factors that keep Zhejiang enterprises alive and keep pace with the times, increase cultural added value for Zhejiang products, form the ability of sustainable development and sustainable wealth creation, and create new miracles and new glories.
At present, the cultural industry is becoming a real sunrise industry and low-carbon industry with its characteristics and advantages of high gold content, low resource consumption, low environmental pollution and strong sustainable development. Cultural industry has the law of "anti-economic cycle" growth, so it shows strong vitality. The state promulgated the "Cultural Industry Revitalization Plan", which is another development opportunity for Zhejiang businessmen. Zhejiang businessmen with foresight and wisdom should follow the trend, adjust the industrial structure and product structure, enter the cultural industry, promote transformation and upgrading, cultivate new formats and occupy the commanding heights of the market. Contemporary Zhejiang businessmen who cast their souls with advanced culture will surely shoulder the social responsibility of cultural Zhejiang businessmen and further meet the growing spiritual and cultural needs of the people with our efforts and rich cultural products.