In fact, when Toyota Prado entered the China market in 2003, its name was overbearing, but at the end of 2003, Toyota launched a brand-new publicity campaign, taking Beijing Lugou Bridge as the background. The content of the advertisement is that there are two lions on it, one of which looks like a little lion, raising his right front leg to make a gesture of salute and bow, and the advertisement is accompanied by a slogan: overbearing, you should respect it.
At that time, this advertisement attracted numerous protests in China, and Toyota issued an apology statement in the newspaper to quell the incident, but this incident made people know the existence of Toyota bullying and further affected Toyota's sales. In order to downplay the overbearing door, Toyota renamed it "Prado", so Toyota overbearing is actually Prado.
The meaning of "Prado"
"Prado" is directly transliterated from the English word "Prado", which means grass and fields in grape language. It can be seen that Toyota hopes Prado can be enthusiastic and free. Prado was originally a light vehicle of Toyota Land Cruiser J70. By 1996, Prado was officially separated from the land cruiser series and began to develop as an independent series.
The reason why consumers like to pursue this car, in addition to the resounding slogan of "Toyota that can't be broken", the domineering body and practical space are also top priorities. There is plenty of space in Prado, and the seat layout is 2+3+2. The second row of seats can move back and forth, which is convenient for the third row of passengers to get on and off.