1. Raise the strength of the whole region, gather the wisdom of all people, and create a national civilized city.
2. Create a national civilized city and run a satisfactory Haidian education for the people.
3. Create a national civilized city and build a beautiful campus in Haidian.
4. Small hands and big hands * * * to create civilized areas
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201212 on February 28th, Haidian officially released the slogan, theme logo and mascot for creating a national civilized city.
The solicitation activity is divided into three stages, lasting for three months. In the first stage, * * * received and sorted out 4756 slogans, 59 theme logos and 26 mascots from 20/kloc-0 candidates in 23 provinces, municipalities and autonomous regions in China through television, newspapers, radio and internet. In the second stage, the Haidian District Review Committee was organized to preliminarily select 50 excellent publicity slogans, 59 theme logos, 59 mascots and 26 mascots, and conduct online publicity and voting on the websites of Haidian Civilization Network and Haidian District Government. According to the results of public voting, 20 slogans, 5 LOGO)5, 5 mascots were finally selected. In the third stage, contact a professional design company to complete the shortlisted works, and finally determine five propaganda slogans for Haidian District to create a national civilized city, with the theme logo 1 and the mascot 1.
The new theme logo takes the four Chinese characters of "civilized Haidian" as the main visual elements and is expressed in the style of seal script, which gives people a refreshing feeling and reflects Haidian's determination and confidence in creating a national civilized city. The mascot "Huanhuan" is a drop of joyful water, symbolizing the intersection of civilizations, and like a seed, spreading the message of civilization, implying that the creation of a national civilized city requires the concerted efforts of all of us in Qi Xin.
In order to give full play to the wisdom of people from all walks of life, refine and build Haidian's distinctive brand of creating a national civilized city, and enhance the influence of the creation work, Haidian District General Command Office for Creating a National Civilized City (hereinafter referred to as Haidian District Creation Office) launched an activity of publicly soliciting publicity slogans, theme logos, mascots and theme songs for the society in early August of 20 12.
From August 1 1 to September 16, Haidian District launched nationwide solicitation activities through newspapers and online media, which received active participation from people from all walks of life and had a strong response. According to statistics, 4756 slogans, 59 logos, 26 mascots and 29 theme songs were submitted by 20/kloc-0 candidates from 23 provinces, municipalities and autonomous regions. After the collection deadline, all the collected works will be publicized in newspapers and websites to solicit opinions from all walks of life. Finally, the majority of netizens voted for it. According to the voting results, 20 propaganda slogans, 5 theme logos, 5 mascots and 5 theme songs were preliminarily determined as finalists. Subsequently, according to the results of the mass voting, the event judging committee made a comprehensive evaluation of the shortlisted works, and finally determined five propaganda slogans, 1 theme logo, 1 mascot and 1 theme song, which became the final selected works of this solicitation activity.
All the works selected in this solicitation activity will be publicized to the public by Haidian District Creation Office through the media, and will be supervised by all sectors of society to ensure that the selection results are fair and just. The author of the selected work finally won the prize. The top 20 slogans, the top 5 logos, the top 5 mascots and the top 5 songs won the 500 yuan Prize, and all the authors who contributed to this solicitation were given exquisite souvenirs. Once the slogan, theme logo, mascot and theme song are established, they will be used for public publicity, broadcasting, making souvenirs and promotional materials. With the help of various publicity media and the strength of the whole society, Haidian brand image will be displayed intensively.
Interpretation of the creativity of the new logo in Haidian District: the logo takes the four Chinese characters of "civilized Haidian" as the main visual elements, and uses seal script to express the style, creating an ecological environment composed of humanity, sun, moon, Sichuan and green fields, highlighting the harmony between man and nature. The logo as a whole is like a seal, which reflects Haidian District's determination and confidence to create a national civilized city. The circular dynamic composition implies perfection and development, which indicates that Haidian will be built into a civilized city with culture, technology and livability. The graphic language with distinctive Chinese style embodies the profound historical and cultural accumulation and excellent educational resources in Haidian District. The open graphic structure represents the diversity and inclusiveness of Haidian District, and the vibrant colors symbolize the bright future of Haidian District. The logo takes the four Chinese characters of "civilized Haidian" as the main visual elements, and adopts the expression style of seal script to create an ecological environment composed of humanity, sun and moon, streams and green fields, highlighting the harmony between man and nature. The logo as a whole is like a seal, which reflects Haidian District's determination and confidence to create a national civilized city. The circular dynamic composition implies perfection and development, which indicates that Haidian will be built into a civilized city with culture, technology and livability. The graphic language with distinctive Chinese style embodies the profound historical and cultural accumulation and excellent educational resources in Haidian District. The open graphic structure represents the diversity and inclusiveness of Haidian District, and the vibrant colors symbolize the bright future of Haidian District.
Interpretation of the creativity of the mascot in Haidian District: The mascot Huanhuan is a drop of joyful water, symbolizing the convergence of civilization and strength, like a seed, spreading the message of civilization. The implication is that individual civilization will constitute the civilization of the whole society, and the creation of a civilized city requires the concerted efforts of everyone in Qi Xin. The mascot "Huanhuan" is a drop of joyful water, symbolizing the convergence of civilization and strength, like a seed, spreading the message of civilization. The implication is that individual civilization will constitute the civilization of the whole society, and the creation of a civilized city requires the concerted efforts of everyone in Qi Xin.