Leonardo, a little plum, is obviously not a star who will nod and endorse no matter how high the advertising fee is. He belongs to the kind of person who shuts out more than 90% of commercial advertising cooperation. As a top Hollywood star with high popularity and credibility in Asia and the world, he has always been concerned about global environmental protection and spends a lot of time and money on these public welfare undertakings to protect the global ecological environment every year.

Leonardo was not short of money or fame. What he needs is that the advertisements he receives can have a good interaction with his personal positive image, so his work team has high requirements for the brand.

When I first came into contact with Leonardo, I prepared enough information and presuppositions, but I never expected that I was rejected. However, the positive influence of Xiao Li's image and internationalization is really what he needs most, and he will realize such a connection anyway.

Hard work pays off. After several months of unremitting efforts, Xin You gradually gained the recognition of Leonardo and his team, and finally reached an agreement.

In America, local people are very familiar with the used car market. The annual transaction volume of used cars exceeds 40 million, which is more than twice that of new cars. Many Americans' first car was a used car. For this reason, Leonardo has a sense of identity with the enterprise prospect and brand value.

Leonardo's recognition of the platform of the heart comes from: the heart has the power to use big data and high technology to help hundreds of millions of families have good cars. Such strong cooperation between the two sides brings a win-win prospect, and Leonardo also hopes to bring higher attention by virtue of his influence.