"Heart-level Service" brand is an all-round upgrade of China Mobile's information and communication services in the past 2 1 year. It is an important practice for China Mobile to implement the "I do practical things for the masses" of the CPC Central Committee, and it is also the unremitting pursuit of China Mobile to serve the people and implement the "public dividend". Things that are beneficial to the people will flourish. Shanghai Mobile has solidly promoted the practical activity of "I do practical things for the masses", focused on optimizing the pain points of users in the process of handling and using packages, and effectively solved the urgent needs of the people.