Expand knowledge:
The value proposition of employer brand, also known as EVP. EVP has two different concepts, namely "employer's value proposition" and "employee's value proposition", which are the understanding of employer's brand value proposition from two different angles of employers and employees.
When an enterprise establishes an employer brand, it will generally define the employer brand value proposition accurately through internal and external demand investigation and combined with the internal work experience project demand.
No matter in theoretical research or practical operation, employer brand is a brand-new content for most enterprises in China. This is a challenge to enterprises and an excellent opportunity to shape a unique competitive advantage.
The biggest challenge to build an employer's brand is not to train the brand skills of the human resources department, but to promote the close cooperation between the human resources department and the marketing and communication department-in most companies, these departments still lack contact.
Building a brand:
The promotion of any project or activity in an organization needs to be combined with the company's strategy to help achieve business objectives, and the development of employer brand is no exception.
It is necessary to clarify the company's future vision, long-term and short-term strategic goals and what are the key success factors to achieve these goals. There are also requirements for achieving key success factors and what kind of core talents the company needs.
Through the semantic integration of language and writing, the text and content of employer's brand personality are condensed into employer's brand value proposition, which is presented in the form of infectious and catchy sentences as the propaganda slogan of employer's brand value proposition.