Wechat is too hot. Wechat established a website and opened a shopping mall. Demand is extremely frequent. Song Zijun has undertaken too many WeChat process services, and feels that the sky of WeChat is already a vast field with various forms and rich types. There is an old saying in China: Don't stay in crowded places for a long time. We can consider cultivating our business model in territories other than WeChat. Song Zijun's advice is not to leave the current super-traffic position of WeChat, but also to open up business areas outside WeChat. Combined with the current situation of Internet development, some confession references are given. 1. Open the position of the whole network e-commerce platform. The whole network includes: PC, mobile phone, tablet, WeChat e-commerce website, including all the entrances that consumers can reach, and don't let go of every customer. Looking around, any one of us is networked, and beyond this range, there is nothing. If construction is needed, we must establish a principle, that is, four terminals and one background, unified management, otherwise the later operation and maintenance costs will be high. It can't be limited to a WeChat mall, otherwise the traffic will turn white. You can't just live on a big platform. If so, you should know that there is no chance of a complete turnaround except for continuous investment and gratifying income. It's time to get up and set up your own mountain. No matter how small an individual is, he must have his own brand. 2. Open social media e-commerce. If you firmly believe that your contacts or charm are strong enough to charm countless people, you can consider opening an official WeChat account. Of course, it should be considered more, because it has store support. But don't be limited to WeChat. To know social media tools, in addition to WeChat, there are QQ shopping numbers and QQ interest tribes. Users who are active in this group must not ignore the goods and services that young people are keen on. And Weibo, don't think that Weibo is completely washed up. You know, Weibo is a star stage. If you have accumulated in a certain field, you can consider opening a Weibo, and enjoy the screaming platform and the gathering of applicants. Also, don't you see that every explosion time is spread from Weibo? Weibo brought stars as fans, where did he get the energy! 3. Set up live video. If you have the ability to speak, learn and laugh, congratulations, you belong to this era, or your stage is everywhere. If you can make videos, you can consider various video live broadcast platforms, such as Tencent video, Youku video, Sohu video, YY, Tencent live broadcast, etc. I am afraid that you are too busy, and users of any platform are enough for you to fight for, afraid that there are no fans? I'm afraid you can't shoot anything good. What's wrong with video editing? Hehe, Meitu Xiu Xiu knows that she can't play PS, and it is enough to meet the needs of image processing at ordinary times. Similarly, there are many video editing softwares like Love Editing. I am afraid that the development of science and technology in the future will shape us all into standard slackers: developed minds and simple limbs. You only shoot high-quality products, and there is no need to take care of the service link. 4. Open a media account. In the Internet age, consumers really realized the slogan that customers are God for the first time. The group has mastered the right to speak and created a new business paradigm, forcing businesses and manufacturers to change their marketing ideas, organizational structure and management mode. Cater to consumers, be close to consumers and satisfy them. This is an era of UGC, and everyone is a content exporter. People who can't output content are also very disadvantaged in this era. Being bullied, there is no place to reason. This forces us to be creative people. As Wang Shuo said, as long as you can recognize 3-5 thousand words together with typos, you can consider becoming a writer. Various original platforms have mushroomed, all doing one thing: robbing people. It is easier to spread ideas, but if you want to be a master among masters, you still have to go back to that sentence: with your accumulation, no one can casually become Mo Yan of various original platforms. It is not difficult to write when you are young. It's hard to write something that makes people cry, just like learning to speak as a child. It is not difficult to speak concisely, straight to the center, humorous, civilized and elegant. Of course, there are many ways to help us spread our voices and opinions in the network age, shape our own brand and image, connect consumers and users on the same frequency, and expand our business map. Especially for the changes brought by VR (Virtual Reality), we will wait and see, full of longing. Perhaps in the future, with the help of these new technologies, it will be closer and closer to us, wandering forever in the distant mountains and making friends with the world. This is destined to be an era of giants. The confusion now is not the lack of resources, but how to integrate resources and find the right leverage to set sail for our dream ship. If you are interested, you can pay attention to our official WeChat account and interact with Song Zijun. Tong Tong, Nanjing, WeChat ecological researcher, one-stop provider of e-commerce solutions for the whole network, official account number of WeChat: njguantong.